You need a hook to catch a customer. So what’s your hook? Do you understand what I mean by hook? It’s just the same as fishing.
When you fish you throw out your line, you have a hook on the end, and you put bait on it. You’re going to pull in your fish. It’s just the same with the customers.
Customers love intrigue so what can you come up with to intrigue somebody, to make them come and inquire and look deeper into your services or your offers?
I’ll give you an example. I follow a great podcast from John Lee Dumas and he has various courses on podcasting including webinars and paid courses.
He’s recently come up with a simple title of FreePodcastCourse.com. It’s pretty irresistible for me, a free course about podcasting from an expert.
It’s a proper course. You got a whole free course. He actually has recorded the entire course as a podcast series, too; talk about going the extra mile.
How about that for a hook? And the domain name tells me all I need to be hooked in.
It’s irresistible if you’re interested in podcasting, like me. I always like to be learning so I signed up and I’ve listened to and read every single module and it is top notch, top quality.
But everything leads toward his paid version. And he knows what he’s doing, and he’s very good. Every time I listen I think oh I want his paid course.
Am I going to buy it? Eventually, probably yes! I have known about his paid course for a long, long, time. But he came up with a new hook to pull me in and get me closer. He doesn’t give up.
There are many examples of great hooks.
If you use Facebook, look at the sponsored ads and see if they intrigue you.
So for example there’s a current one for a social media guide and it just say grab a free social media guide. Pretty boring, pretty ordinary and doesn’t interested me in the slightest.
But you see something from a guy like Frank Kern, he says when you click and get his free offering, it will include his “billion dollar swipe file”.
Now, for people that are in Internet marketing that is intriguing and it doesn’t cost him anything to give it away. Add the fact that his ad has him standing between a Rolls Royce and a BMW, it’s a great hook.
Other times you may see an email subject line that may have, “Wouldn’t you like to know more about…..” and you think its probably got a bit extra to that sentence but they leave you, hanging leave you intrigued.
You’ve got to click to open their email to find out what’s in there. Of course, you can’t do use the same hook more than a few times as people will get really tired of it.
How about in episodes in the old days of Dallas? They always left it on a cliffhanger and all good weekly or repeat programs have a cliffhanger at the end so you must come back for the next one. They hook you in.
Think of how your offer can include something that’s irresistible for the customer where they think they must come and listen to you. There are many ways if you get thinking and write them down.
Book For The Week
It is the first of the series of three although at the time it looked like stand-alone and if you’re just starting on social media or even if you have started already, you need to read Crush It as soon as you can.
Gary includes great examples from someone who’s been there, done that, and does it everyday. You’ll learn a lot from Gary Vaynerchuk and Crush It.
Please, whether you listen on audio like I do, whether you buy at Amazon, Book Depository, Barnes and Noble or Waterstones, please invest in books, invest in your learning.