It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails.
Not because I’m all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to “knock a few hundreds words out.”
Stiff language, passive voice and other pet peeves aside, I’d have to say that trying to write a sexy headline first is the biggest bee in my bonnet. The other one is trying to write a headline fast. You know, just getting it over with and then never taking the time to revisit or hone it.
I mean – are they crazy? They’re going to spend all the time, sometimes hours, writing one piece of copy and then make a mistake like that?
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