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Jennifer Sikora

8 Essential Elements of an Effective Social Media Business Plan

2 October 2016 by Jennifer Sikora

Mention creating a social media business plan in some circles, and people might look at you funny. Business plans are Big Serious Things some business owners only create to help get a loan, if at all. … [Read more...] about 8 Essential Elements of an Effective Social Media Business Plan

11 Essential Principles Every Successful Social Media Marketer Follows

18 September 2016 by Jennifer Sikora

As much as we all wish there was that “magic bullet” formula that guaranteed foolproof social media success, the truth is a lot of it comes down to trial and error (and a good dose of commitment). … [Read more...] about 11 Essential Principles Every Successful Social Media Marketer Follows

3 Part Social Media Strategy That Works

15 May 2016 by Jennifer Sikora

Running business social media that works isn’t easy. You can’t automate it or walk away from it and expect it to “do its magic.” (Not unless you have a really awesome assistant). … [Read more...] about 3 Part Social Media Strategy That Works

10 Must-Haves for an Effective Social Media Strategy

24 January 2016 by Jennifer Sikora

Connecting with people on social media can feel impossible, especially at first. But remember -- even the small businesses with the biggest, most successful social media presences started awkwardly. … [Read more...] about 10 Must-Haves for an Effective Social Media Strategy

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