I love reading books. It is a great way to learn a lot of marketing help. The books below are ones that I have read and learned from. I discuss great books and their authors in the Monday edition of my weekly podcast.
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Oversubscribed
by Daniel Priestly
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Watertight Marketing
by Bryony Thomas
It is great because it is described as “the book on marketing that makes all the others makes sense:.
She says that we are like leaky buckets and all of our profits are leaking out. She teaches us how to plug those leaks and move forward in our business.
The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
Its good information relating to Donald Trump from back in the day when he was not successful, the last time when he was not successful, and it’s funny to see that in comparison to what’s come out recently from Donald Trump.
The Star Principle
by Richard Koch
Richard Koch has made over GBP100 million from spotting ‘Star’ businesses. In his new book, he shares the secrets of his success – and shows how you too can identify and enrich yourself from ‘Stars’. Star businesses are ventures operating in a high-growth sector – and are the leaders in their niche of the market. Stars are rare.
But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means).
The New Rules of Marketing and PR
by David Meerman Scott
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
The Lean Startup
by Eric Ries
Most new businesses fail. But most of those failures are preventable. “The Lean Startup” is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched. “The Lean Startup” is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late. Now is the time to think Lean.
Getting Things Done
by David Allen
This is a good one because you’re going to have lots to do. This is by David Allen, it is called ‘Getting Things Done’, GTD.
Look it up; it’s one of the most popular business books of all time for a reason. It’s good.
It shows you how to be more productive, how to be more efficient.
Eat That Frog
by Brian Tracy
his is a very short book. This is one of the most telling books of all.
Time Management, Organization, Productivity, Effectiveness, Getting stuff done. Just read Eat that Frog by Brian Tracy. Explains it all.
Conquer the Chaos
by Clate Mask and Scott Martineau
Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity.
With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place.
All Marketers are Liars
by Seth Godin
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.
As Seth Godin shows us in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story–a story we “want” to believe, whether it’s factual or not.
Built to Sell
by John Warrillow
The author, John Warrillow, talks through stories that are very applicable to anyone. I think he had a design studio and his company is disastrous. It is just so awful. His business is going to fail. He just cannot run it.
So, a friend says let’s sell it. But, no one is going to buy it without you. So, let us systemize it so they will buy. So, he gradually brought in systems and changed the whole way he did it.
Eventually, he got to the point where the business was running so smoothly he did not need to sell it. Or, if he did want to sell it, it will be worth a lot of money.
It is an excellent way of introducing you to a way to systemize your business.
Emyth Revisted
by Michael Gerber
In The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
Exceptional Service Exceptional Profit
by Leonardo Inghlleri and Micah Solomon
It’s since been adopted by brands and companies all over the world. It’s fabulous. It just explains how good service can be. It makes online and offline customers service so good that it guarantees loyalty.
Crush It
by Gary Vee
He has written several books and they read kind of like a trilogy. Crush It will make you look at social media in a different light.
Book Yourself Solid
by Michael Port
The book has been around for a while. Michael Port is a genius. He’s got a fantastic podcast as well, and he is a brilliant, one of the best speakers, but Book Yourself Solid is an entire business from beginning to end.
Likeable Social Media
by Dave Kerpen
Any book by Dave is great. He is a leading expert in social media and a Linkedin Influencer. He’s a great guy who knows his stuff.
This book will help you learn how to use social media for your business.
Start With Why
by Simon Sinek
Every business has a why and is one of the things we teach here at Marketing for Owners. This book teaches you how to share your why with people.
How to Win Friends and Influence People
by Dale Carnegie
It will give you a whole perspective on life, business and everything. And will be in tune when you set your goals. Do them both together.
Purple Cow
by Seth Godin
The premise is very simply, if you saw a field of cows, they are all black and white, and one was purple.
That would stand out. So how about making your business that purple cow. It’s, it’s a quick read. Fantastic book, well worth the money.
Now What?
by Brad Burton
The guy went from nothing, went through all sorts. Drug addiction, depression, everything, near divorce, all of it. Broke, broke, broke. Now he’s doing okay.
He explains how you can do the same. Fantastic book. Really really good fun. The guy is great. Anyway go read it, and I’ll give you some updates later from this event.
101 Ways to Grow your Business
by Hugh Williams
Yeah, so number 100. 116 pages. And it is like this. It is step by step. Number 98. Number 85. 63. 64. It is like that. So you can read it easily in chunks. Very basically, it is stuff that you can do. Stuff that you can do. Be prepared for success.
The Ultimate Blueprint for an Insanely Successful Business
by Keith Cunningham
In this book, Keith gives you the business tools you need to create a successful business.
Get a Grip
by Gino Wickman and Mike Paton.
This book is about how to get a grip on your business and make it turn around. It will help you systematize and put you on the track to turning things around.
If you are an entrepreneur, then books like this need to be on your radar — the E-Myth, Rocket Fuel, and more.
Build a Brand in 30 Days
by Simon Middleton
Quite simply, it’s how to create, manage and communicate your brand profoundly and effectively, in just a 30 day period. And it’s got 30 clear exercises, so like a daily exercise, it’s great.
Membership Economy
by Robbie Kellman Baxter
what effectively it does is it talking about membership. Now you might think, ‘Oh I don’t have a membership.’
But it’s talking about how things like Netflix and other companies have generated all their income.
Profit First
by Mike Michalowicz
Profit first is an accounting term. He discovered that most profits are made from sales minus expenses, but he did a little change in that.
He found that by changing this one thing, he was able to change up his business It is a very simple and very powerful message that will help you be able to have a very successful business.
Cheat Code
by Brian Wong
It has 71 tips and cheats. Now the guy is quite young. And it’s a good thing, it’s a good book because you can read in bits and starts.
And some of the reviews, weren’t very friendly but I thought it was good because it’s like getting quotes.
The Pumpkin Plan
by Mike Michalowicz
This is a great book. Basically he thought about in growing his business, he thought this guy who devoted all his time to growing big pumpkins.
He figured out how to weed out the little ones, and work on growing those ginormous pumpkins.
A process works every single time and Mike figured out how to use it in his business and make it work.
The 12 Week Year
by Brian P. Moran and Michael Lennington
This book teaches you how to get more done in 12 weeks instead of 12 months. It is a great read and I highly recommend you check it out.
Rocket Fuel
by Gino Wickman and Mark Winters
This is a fantastic book. It is called Rocket Fuel. It talks about visionaries and instigators. It talks about the different jobs.
6 Months to 6 Figures
by Peter Voogd
It’s a great book. I like Peter’s books. And I just like the way he presents. He is a very successful, He’s a go getter, but he explains stuff in a way that makes sense to the rest of us. Excellent read.
The Big Thing
by Phyllis Korkki
Now she is a New York Times reporter. And her big thing is how to complete your creative project, even if you are a lazy, self-doubting procrastinator like me. Now that sounds like me.
Coach Your Own Life
by Jeff Archer
The back of the book says, “If you are looking to improve your professional and personal performance, do your goals and ambitions need an overhaul or a complete rethink?”
Now what it does is it takes you through a whole process.
Customer Manipulation
by Chloe Thomas
Now it is not manipulation in a bad manipulation way, but customers are what make the world go round. In the same way as my tip, that is kind of manipulating your customer to help you build your business.
Story Selling
by Nick Nanton and JW Dicks
They’ve found that there, to brand yourself, to really really successfully sell, you need a story. Now we all know that.
But what they’ve found is that there is a formula. There is a formulaic approach to that story. Where if you get it right, you can almost guarantee success.
The Boron Letters
by Gary C Halbert
Gary is no longer with us. He actually wrote these as letters to his youngest son, Bond, when he was in prison, in the Boron prison in California, I believe. I have never even heard of it.
#AskGaryVee
by Gary Vaynerchuk
So he also has a podcast, called Ask Gary Vee. Now his book that I’m going to recommend is his latest, his fourth book. It’s called #AskGaryVee. This is excerpts from his show. If you try to go back and listen to every show. You’ll just never get around, so he has taken all of the best information because most of it is evergreen.
Ask
by Ryan Levesque
Ryan has built on this system called the Ask Formula which was set up by Dr. Livingstone who is just a genius.
Ryan perfect his Ask system into an exact formula of surveys and questionnaires that will help you find out exactly what your customers want so that you can sell it to them.
The Magic of Thinking Big
by David J. Schwartz
This is a good read. It’s not a very long book. It’s, so it’s easy. He proves that you do not need to be an intellectual or to have an innate talent to get great success and satisfaction.
The Robert Collier Letter Book
by Robert Collier
This is a book that’s been compiled of old Robert Collier letters. He was copywriter years ago. Most of the great copywriters are from the first half of the century. And someone has put together, compiled all old copies of his letters.
Zero to One
by Peter Thiel
The premise of this book is if you want to grow a large business and do something that is already done and doing it better, it just takes it from one to end.
The Challenger Sale
by Brent Adamson and Matthew Dixon
What they have done is they researched and interviewed thousands of top sales reps to find the commonalities. And what they found is that all the reps fell into five distinct profiles and there is ways that they worked.
Oversubscribed
by Dan Priestley
So simply the best way to describe is lots of businesses have too many customers. They are oversubscribed. Do you think it’s a fluke? Do you think its luck? Those type of people as Dan says, do not chase clients, clients chase them. This is a fabulous book, I recommend it.
Fascinate
by Sally Hogshead
What she does is she explains how to make your brand impossible to resist.
And she shows you how to differentiate your brand and how to understand, how yours is different to others, or how you are different to others. And how to break that down.
Lead the Field
by Earl Nightingale
Oh, it’s just fantastic, the stuff that they sell is the top, the best from the best authors and Earl Nightingale is fantastic. Now there are stories and inspiration in there to teach you to be inspired to lead your field.
It is possible and if you can listen to things like this, it can get you going, tell you what’s possible and give you that little bit of inspiration.
So, it’s not a long book, not a thick book, you can listen to it, it’s on audible, you can buy it.
It’s Not How Good You Are, It’s How Good You Want to Be
by Paul Arden
Now this is, it’s a short read, the author is not so famous, the guys name is Paul Arden, he’s a top marketing guy that used to work for David Ogilvy, one of the most famous advertising people ever. It’s described as a pocket bible for the talented and timid alike to help make the unthinkable thinkable.
Piranha Marketing
by Joe Polish
It is by “Joe Polish” and it’s also narrated with Tim Paulson. It’s brilliant. But this is the funny thing, I would tailor this, if you got that and did everything that Joe and Tim explained, you will never need to listen to me ever again.
On Writing
by Stephen King
So it’s an auto-biography, which is interesting in itself. But it also gives us also some writing lessons.
Now you’re not about, you’re thinking, “I not going to write a book.” But you write. You write emails, you write letters, you write replies, you tweet, whatever it is.
He explains some basic things like getting rid of the adverbs and things like that, basic structure. It’s just darn clever.
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Making Ideas Happen
by Scott Belsky
Now Scott shows why it is better to develop the capacity to make ideas happen. Alright this is a skill that can be taught.
Choose Yourself Guide to Wealth
by James Altucher
Now this is not how to make money, this is how to keep money.
James Altucher, I have recommended before the Choose Yourself Guide, fantastic book, I seriously recommend you read Choose Yourself, James has got an incredible story.
But the Choose Yourself Guide To Wealth is a follow up, it is great, you should read it. I did, I enjoyed it.
Essentialism
by Greg McKeown
According to the back of the book, It’s simply “Replacing the ‘I have to do everything’ with the pursuit of the right thing in the right way at the right time.”
Start With Why
by Simon Sinek
This covers a whole gamut of stuff. It’s one of first to five question. There are a few exercises to go through. But there is a reason you started your business.
There is a reason you are doing what you are doing. You need to know. Read this. This is one of the most popular business books of recent years.
Content Inc.
by Joe Pulizzi
A radical six step business building process by developing valuable content, building an audience around that content and then creating a product for that audience.”
This is a really really good book. If you’re into content marketing, and yes you should be, if you are blogging and yes, you should be, if you’re e-mail marketing and yes, you should be, read Content Inc it’s a good read.
How to Write Copy That Sells
by Ray Edwards
Ray Edwards is one of the world’s top paid online copy writers. Copy writers are writers that write all the stuff when you’re buying those sales letters you get in, from direct mail or from, that make you, temptation to buy stuff that you didn’t even know you wanted, those are copy writers.
Steal the Show
by Michael Port
He used to be an actor, a real actor, he’s been in Sex and the City and various other things. Read up his bio, he’ll tell you.
But Steal the Show, he’s translated that acting ability into speaking on stage, speaking in presentations and sales presentations, job interviews, all those things.
The Entrepreneur’s Blueprint to Massive Success
by Peter Voogd
He gives 30 strategies to help you create the lifestyle of your dreams. It is no nonsense and no fluff involved.
It is a great book and I want you to go and read it. You will like it I promise.
(free worldwide delivery – owned by Amazon)
The School of Greatness
by Lewis Howes
He’s a great guy and he’s got a great podcast, fantastic networker, really sociable, really nice guy and he has written a book called The School of Greatness.
Now he has put his life and soul into that, I read it and I was very very impressed. Lewis is, if you want to be inspired, if you want to do, if you want to become great, if you want to really go for it, see what you are capable of, see what happened to Lewis.
This Book Will Teach You How to Write Better
by Neville Medhora
Neville does a lot of these appsumo copywriting but he’s great. He just simplifies it.
He just explains it, in a way that the rest of us can understand without some long convoluted how to do, copywriting.
He just says take this, welcome to our new website and replace it with this. It’s easy. It’s brilliant. You can read it, then read it again.
The $100 Startup
by Chris Guillebeau
He set out to travel and he likes to, his on the art of non-conformity and all these kind of things. He interviewed, I think its 1500 people around the world, and people who had businesses, who are making more than $50,000 a year and generally had to start at less than $100.
And he found out how they did it. And this book is the stories of them. If you can’t find some inspiration in there, again you are not reading it right. So read it.
Launch
by Michael Stelzner
Now you might have heard that name, Michael Stelzner is the boss at and the founder at Social Media Examiner, probably one of the world’s top social media news and information sites, absolutely fantastic business.
And in Launch, he explains how he built the entire business. Now if you cannot find something applicable in there to do in your business that sounds easy, then you’re not reading it straight.
Leap First
by Seth Godin
This book is about‘Creating work that matters’. A bit more description from the back says –‘Challenge the rules and surprise us with something remarkable.’
The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
Its good information relating to Donald Trump from back in the day when he was not successful, the last time when he was not successful, and it’s funny to see that in comparison to what’s come out recently from Donald Trump.
The Content Code
by Mark Schaefer
Mark has written other books and he is an excellent social media marketing genius. His new book is called The Content Code.
What he does is he takes you through the full journey. There are six basic contents of that system.
The Thank You Economy
by Gary Vaynerchuk
Gary is at the cutting edge of this stuff social media and the way it works, he’s fantastic he’s also really funny.
He’s got great examples all the way through the book so you can put it into practical terms but anyway go read it it’s not a long book and it’s very, very, very practical advice. I’ll be back with more tomorrow.
The Commitment Engine
by John Jantsch
He is a brilliant guy. I really look up to him and really admire what he does. This is the only book I’ve seen written on the subject. It’s wonderful. It’s about how to get people to commit to your business, it’s such a darn good book.
The One Thing
by Gary Keller and Jay Papasan
I actually read this quite a while ago, it is a very good book. What it means is that the one thing you can do that by doing it everything else will be easier or unnecessary.
Now honestly this is a fabulous book, seriously good. If you know of Pat Flynn, this is his favorite all time book, it’s that good.
UNMarketing
by Scott Stratten
You can imagine, from the title, it has a different way of doing it. But he explains his whole story of how he came about, how he learned to use YouTube, how he learned to use social media and everything he did wrong, it’s fantastic. Some of the things he did wrong make me laugh.
The Sticking Point Solution
by Jay Abraham
I read this one at the end of last year and was one of the best books I read in 2015. I don’t know why I waited so long to read it.
He invented much of what goes on in internet marketing in getting people to sell more online and has garnered around $1 billion dollars in income.
Anything You Want
by Derek Sivers
it tells a story of how he went from absolutely nothing as in knowing absolutely nothing to putting together a website to sell his music, and then friends said, ‘can you do that?’ because back in the day, when he did it, you couldn’t.
The Ultimate Small Business Marketing Book
by Dee Blick
The reason I like this book is because it covers all aspects of marketing that any small business can use. Dee Blick is a very respected lady.
She’s been around for a while but she has been in the trenches so she explains all about it.
Watertight Marketing
by Bryony Thomas
It is great because it is described as “the book on marketing that makes all the others makes sense:.
She says that we are like leaky buckets and all of our profits are leaking out. She teaches us how to plug those leaks and move forward in our business.
Trust Me I’m Lying
by Ryan Holiday
In the book he explains how he manipulates the media; he uses the media for his own aims. Now most of us would love to get PR and press and he is an expert and he uses them in exactly the way he wants, but he understands how they work and it’s quite an eye-opener.
For any of you that spend a lot on advertising campaigns, in online direct, online sites and things like that, and if you’ve read Gawker and all these kind of sites, you’ll learn a lot from this book but it’s very interesting and gives great insight into the way you can get PR for good.
Scientific Advertising
by Claude Hopkins
Now, this is a tough one because its brilliant but it’s going to help you further your business with your marketing.
The reason it’s tough is it is directly for marketing. Its years old but it is a classic. It’s by a gentleman called Claude C Hopkins, and it’s called Scientific Advertising.
He also has my life in advertising and scientific advertising. He studied what people did in adverts in the early part of the century and applied it and found out what worked, applied the scientific approach to it.
Seven Years to Seven Figures
by Michael Masterson
It’s a mixture of other people talking about specialists like investing in property and stocks and things like that, flipping properties.
So it gives a lot of perspectives how to better use money when money does not grow very well in stock markets and in banks, you would be surprised how well it will do elsewhere.
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Youtility
by Jay Baer
I am not going to tell you much about this book because it is just great.
It is by Jay Baer – who is a guru for online content strategy. He is just plain brilliant. He explains how to make marketing so good that people will want to pay for it.
The Fred Factor
by Mark Sanborn
This book is a feel good inspirational book that is a true story. It lights you up to the world of possibilities.
I guarantee that once you read this book, you will share it with at least one other person.
I just love books that inspire you to be a better you.
Virtual Freedom
by Chris Ducker
Chris is an English guy, who now lives in the Philippines. He’s lived in Philippines for a number of years. And he knows the system inside out.
He’s got a call center and a business there, and he employs a lot of people. He’s developed a virtual staff finder system where you can find staff.
If you are looking for skilled labor in the Philippines his system is great.
Platform
by Michael Hyatt
Michael Hyatt needs no introduction. “Platform” is a fabulous book, you can go to his website at michaelhyatt.com, but just look up “Platform” in Amazon.
It is pretty much a road map of how to build an online presence, and it’s fabulous. Michael Hyatt has done this. He worked for a big publishing house, a good leader and then he wanted to build his own platform and he’s done it, he is a mentor to many.
Talk Like Ted
by Carmine Gallo
He wrote the presentation secrets of Steve Jobs. And he analyze what Steve Jobs does.
He breaks it down, to explain how everyone else can learn. Steve Jobs was hopeless at the beginning. He learned to be good on stage, presenting.
So he analyzes what he does and teaches us how we can be like that.
Scrum
by Jeff Sutherland
Now, “Scrum” is a phenomenon, it is fantastic, it’s a project management sort of thing, and before you start yawning and turning off, it’s more than that though.
What they’ve done is they’ve taken Project Management and turned it on its head, and the way on the front of the book it describes how to get twice as much done in half the time.
Everybody Writes
by Ann Handley
Ann Handley, famous for Marketing Profs is fabulous, she’s one of the best writers, one of the best content marketing creators and teachers out there and so who better to write a book on how to write?
She’s had submissions from writers as an editor for half her life, and she’s seen it all.
Influence
by Robert Cialdini
It’s as the word explains –it is a lot of research about what influences people and quite obviously that can help you with your business.
It’s generally on people’s top ten must read books. So many people said that so give it a go. Let me know what you think. I will speak to you from near another animal soon.
How to Get Rich
by Felix Dennis
not your typical business book. It’s a story of someone who did extremely well.
The guy’s name is Felix Dennis and it’s How To Get Rich — yes, How To Get Rich. Some of it is a bit in your face. In the Audible version, he actually reads it.
Some, you might think, ” Uh, it grates a bit,” because he’s determined to get rich. Now, Felix Dennis set up a publishing empire, Dennis Publishing I think, but famous for Maxim, the magazine.
Screw It, Let’s Do It
by Richard Branson
Now that really is Richard Branson’s attitude to a lot. Although he makes it look quite casual as everyone who is successful does. They always make it look so easy. Richard Branson is very, very, very shrewd.
He knows what he’s doing. He puts very good people in place, but he’s bought and sold and started lots and lots of businesses. Many are not successful, but the successful ones are very successful.
The Virgin brand is just fabulous, so you can learn something from him.
7 Habits of Highly Effective People
by Stephen R. Covey
Unfortunately, Stephen Covey passed away, I think it’s last year, but his son is continuing with the business.
It is very effective. Now the Seven Habits of course I studied — and we figured out the Seven Habits. I’m not going to tell you what they are because you’re going to have to read the book but you should.
It’s on those should be read lists. My favorite Habit No. 5. I will tell you is “seek first to understand, then to be understood” and that’s quite often the way I run my business.
Business Brilliant
by Lewis Schiff
Now, it’s another research-based book which then comes out with a lot of good traits in special people that we want to copy those traits, so Louis interviewed a lot of business and successful icon type of people.
He studied the common traits. Now, when he finished, he found there are seven common traits of the brilliant business minds of today. That is what’s in the book.
Content Rules
by Anne Handley and C.C. Chapman
They are both brilliant people and brilliant content marketers.
They explain it from our point of view, and I found it very enjoyable, very easy to understand and very easy to figure out how it will apply to my business.
I learned a lot from this book.
The Icarus Deception
by Seth Godin
What Seth points out is that he also couldn’t go too low because then he would get affected by salt water, so he had to be in happy median, in the book Happy Median.
But maybe you should try some risks; don’t risk everything, but maybe you should try, and that’s the thing. So the Icarus Deception is where he explains that it’s not something to base things on, it is a deception.
Management in 10 Words
by Terry Leahy
One of the things he brought in was the loyalty card. Tesco was one of the first in the world, possibly the first to use a customer loyalty card and to use the data. So it’s not the card; it’s the data that they learn from their customers to improve what they offer at a local level. Genius. Learn from that which is in effect learning from your customers and doing what they want.
Read the book. It’s very readable. Terry Leahy seems to be a great bloke. He’s retired now. He runs another business I think but counting his cash. It is well worthwhile and it’s a book that I plan to read again. It’s one of those needs reading again because it’s so darn good. Trust me.
Pitch Anything
by Oren Klaff
If you’re going to do sales, I recommend- Pitch Anything by Oren Klaff. Now Oren is an experienced finance guy.
He raised his capital in a finance market for projects. And when you’re raising capital, you need to pitch, and that’s the way it works.
He earns money from that. It’s a sales job. He can sell anything.
The Miracle Morning
by Hal Elrod
This book is amazing. By following the guidelines in this book and doing it this way, it helps to get your major tasks crossed off your to-do list.
It sounds ridiculous if you are not into all that stuff, but believe me, people I know who are night owls are now morning people.
The Presentation Secrets of Steve Jobs
by Carmine Gallo
Carmine Gallo has broken down, deconstructed and reverse-engineered Steve Job’s system. If you read the book, it can give you a way of presenting YouTube videos, presenting in front of a small audience, a large audience, one client, presentation online, anything. I strongly recommend this book.
The Toyota Way to Lean Leadership
by Jeffrey Liker and Gary Convis
Jeffrey Liker wrote the Toyota Way and Gary Convis actually was a production manager of the Toyota plant in North America and implemented a lot of strategies.
Now Toyota, as probably you are aware, is the biggest car manufacturer in the world and I think it’s taken them 80 years from standing up.It’s genius, it really is clever. I got through it and there are things that made changes in my business.
Made to Stick
by Chip Heath and Dan Heath
There are lots of urban myths and stories, and some of these urban myths may not even be true, but lots of us know them. Like millions, hundreds, thousands of millions, billions, know the same stories worldwide. With no advertising, how do we know? How do those stories stick?
Wouldn’t it be great if you could get things like that, get your products or services, or you stories to tell in a similar way? So they pick out the best myths. Well worth the read; very entertaining because a lot of the stories are stories you know and they pick them apart, find out where they come from and how it works.
Inbound Marketing
by Brian Halligan and Darmesh Shah
Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
Do It! Marketing
by David Newman
Do It! Marketing” is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: avoid blah, blah, blah marketing; use magnetic marketing strategies that pull-not push-qualified decision-makers into your world; get noticed; position yourself as an expert; become the obvious choice in your market; do social media right; zero in on your customers’ pain/gain factors; learn to speak their language; get a steady stream of referrals; identify and focus on high-payoff activities; cultivate and leverage enthusiastic advocates; and more.
So Good They Can’t Ignore You
by Cal Newport
In this eye-opening account, Cal Newport debunks the long-held belief that “follow your passion” is good advice. Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.
Maximizing LinkedIn
by Neal Schaffer
Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities.
Duct Tape Marketing
by John Jantsch
In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool…it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.
Delivering Happiness
by Tony Hsieh
*Pay brand-new employees $2,000 to quit *Make customer service the responsibility of the entire company-not just a department *Focus on company culture as the no.1 priority *Apply research from the science of happiness to running a business *Help employees grow-both personally and professionally *Seek to change the world *Oh, and make money too …Sound crazy?
It’s all standard operating procedure at Zappos, the online retailer that’s doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine’s annual “Best Companies to Work For” list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more.
Peak
by Chip Conley
This book explores how Conley’s company “the second largest boutique hotelier in the world” overcame the storm that hit the travel industry by applying Maslow’s theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre’s remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives.
Free Marketing
by Jim Cockrum
Simple, powerful marketing strategies every business can afford to implement There’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue with little or no marketing budget. With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.
Everything Store
by Brad Stone
The Everything Store is the story about Amazon. It got a lot of press coverage when it came out. In fact, I read it when it came out.
It got a lot of negative press but personally, I don’t think it’s a negative story about Amazon. I think it shares the virtue of Amazon. I think it is a very good story because it’s a story of the development of the business.
And with Amazon — none of this can equate these days. We can equate our business but Jeff Bezos started in his courage, with the bunches of his plugged-in that cut the pair.
They couldn’t boil the kettle or they couldn’t cook anything when at the service so long. It blew the trips. So, its very, very interesting but it gives some concepts into the way they manage the business.
Lead With a Story
by Paul Smith
Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could.
Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. “Lead with a Story” contains both ready-to-use stories and how-to guidance for readers looking to craft their own.
Mastering the Rockefeller Habits
by Verne Harnish
What are the underlying handful of fundamentals that haven’t changed for over a hundred years? This book is a compilation of best practices adapted from some of the best-run firms on the planet. It reveals winning tactics to get banks to finance your business.
Choose Yourself
by James Altucher
The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself. New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.”
80/20 Manager
by Richard Coch
A large number of managers – especially in these difficult times – feel completely overwhelmed. Their inboxes are overflowing, they constantly struggle to finish their to-do lists and they stay at work longer than they would like to, leaving little time for the things that really matter. Luckily there is a way for managers to enjoy work and build a successful and fulfilling career without stress or long hours. In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle – the idea that 80 per cent of results come from just 20 per cent of effort – into practice in their personal lives.
Thrive
by Arianna Huffington
In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritizing the demands of a career and raising two daughters — of juggling business deadlines and family crises, a harried dance that led to her collapse and to her “aha moment.” Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplace, and our lives.
The 4 Hour Work Week
by Timothy Ferris
Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: how Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per month and 4 hours per week; how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want.
Predictable Revenue
by Marylou Taylor and Aaron Ross
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth…with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. Predictable Revenue has the answers!
Epic Content Marketing
by Joe Pulizzi
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space? Epic Content Marketing One of the world’s leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with.
Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act – without actually telling them to.
Ready, Fire, Aim
by Michael Masterson
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
The Lean Startup
by Eric Ries
Most new businesses fail. But most of those failures are preventable. “The Lean Startup” is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched. “The Lean Startup” is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late. Now is the time to think Lean.
The E-Myth Revisited
by Michael Gerber
In The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
The New Rules of Marketing and PR
by David Meerman Scott
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Conquer The Chaos
by Clate Mask and Scott Martineau
Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity.
With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place.
All Marketers are Liars
by Seth Godin
Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.
As Seth Godin shows us in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story–a story we “want” to believe, whether it’s factual or not.
Crush It
by Gary Vaynerchuk
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine.
The Star Principle
by Richard Koch
Richard Koch has made over GBP100 million from spotting ‘Star’ businesses. In his new book, he shares the secrets of his success – and shows how you too can identify and enrich yourself from ‘Stars’. Star businesses are ventures operating in a high-growth sector – and are the leaders in their niche of the market. Stars are rare.
But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means).
Exceptional Service, Exceptional Profit
by Micah Solomon
Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become ‘walking billboards’ who will happily promote your brand.
In “Exceptional Service, Exceptional Profit”, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
Built To Sell
by John Warrillow
The author, John Warrillow, talks through stories that are very applicable to anyone. I think he had a design studio and his company is disastrous. It is just so awful. His business is going to fail. He just cannot run it.
So, a friend says let’s sell it. But, no one is going to buy it without you. So, let us systemize it so they will buy. So, he gradually brought in systems and changed the whole way he did it.
Eventually, he got to the point where the business was running so smoothly he did not need to sell it. Or, if he did want to sell it, it will be worth a lot of money.
It is an excellent way of introducing you to a way to systemize your business.
Book Yourself Solid
by Michael Port
The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile. Through verbal and written exercises, you’ll discover the keys to developing a strong marketing plan and brand image.
Likeable Social Media
by Dave Kerpen
In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Changing The Channel
by Michael Masterson and Mary Ellen Tribby
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today’s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.
How to Win Friends and Influence People?
by Daniel Carnegie
An adaptation of Dale Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives.
Purple Cow
by Seth Godin
If you’ve never read what you’d call a ‘business book’, it all sounds a bit boring. Seth’s ones are good and fun. He’s a great writer and a true thought leader.
Go try it. It’s not very long and it will surprise you. You’ll say “aha“!
