I am very likely dating myself here but…remember Peter Brady of the TV show The Brady Bunch? There was at least one episode where he was following his family around, badgering them for a good story, playing ace reporter “Scoop.” … [Read more...] about How to Get Great PR
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4 Website Mistakes That Will Stunt the Growth of Your Business
By now you know that your website is one of the best and most economical ways to market your business. … [Read more...] about 4 Website Mistakes That Will Stunt the Growth of Your Business
Pay it, Earn it, Own it! What’s the Difference Between the 3 Types of Media?
The internet has really confused things. Even marketers. Especially marketers! Back in the day of BAMB (brick-and-mortar business) the only way to get customers to notice you was to advertise. … [Read more...] about Pay it, Earn it, Own it! What’s the Difference Between the 3 Types of Media?
Extra, Extra, Read All About It – 5 Ways to Get Great PR
A friend of mine used to work for a ‘marital aid’ company. Without getting into particulars (sorry!) it was a product that made the procreation process much simpler. Less painful, less awkward. Easier on the joints. … [Read more...] about Extra, Extra, Read All About It – 5 Ways to Get Great PR
Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
It’s so funny. The more automated the world becomes the more humans actually seek out other humans. When you consider all the wonderful, impressive things you can do with the Internet, the most popular content is still the most people-centric. … [Read more...] about Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive
Ever get sick of staring at a computer screen? Ever look up from your phone and realize the sun has gone down and you barely even noticed the day going by? Wish you were out in the real world, walking around, talking in person for once to real human beings? … [Read more...] about 17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive
Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail
It was hard enough, back in “the day”, to get your customers attention via snail mail. After all, you yourself loathed sorting through a stack of advertisements and coupons in order to find your bills and personal letters. … [Read more...] about Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail
What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?
I’m going to take a crazy, wild stab and assume you don’t adore math. Most entrepreneurial folks like us think of math less as a “fun activity” and more as a necessary evil. When I was a young lad in school, I could easily pay attention in classes like history and English because there was something human to wrap my brain around in those topics. There were stories, people, … [Read more...] about What' s The Lifetime Value Of Your Customer And How The Heck Do You Figure It Out ?
