There’s no such thing as “downtime” when you run your own business -- but that doesn’t mean you’ll always have lots of work from clients. … [Read more...] about How to Connect with Your Clients When Business is Slow
Customer Service
How to Use Instagram to Create Business Sales
If you think of Instagram as just a photo sharing site, filled with pictures of people’s kids and cats and what they had for breakfast, it’s time to take a closer look at how the sleeper site (with more members than Twitter) is being used by businesses. … [Read more...] about How to Use Instagram to Create Business Sales
How to Communicate Effectively
There’s no doubt about it: communication is probably the most important skill every business owner-slash-marketer needs. It’s importance can’t be overstated. Yet it’s one thing many entrepreneurs (maybe you) struggle with. … [Read more...] about How to Communicate Effectively
How To Become An Industry Thought Leader in 11 Simple Steps
Every year, Time Magazine publishes its list of the “The 100 Most Influential People in the World. “The people who appear on this list run the gamut from relatively unknown to crazily famous. … [Read more...] about How To Become An Industry Thought Leader in 11 Simple Steps
Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...] about Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
It’s so funny. The more automated the world becomes the more humans actually seek out other humans. When you consider all the wonderful, impressive things you can do with the Internet, the most popular content is still the most people-centric. … [Read more...] about Get The Right Voice & Tone: Controlling How Your Brand “Speaks” To Your Audience
How To Create Your Perfect Customer Persona Template In 15 Minutes
Do you know who your ideal customer is? Many business owners make the big mistake of targeting everyone. Everyone! You might think that's a wise move: Target everyone and reach the most amount of people possible, right? Well, sorry to burst your bubble but this couldn't be further from the truth. In reality, this approach dilutes your message. And the result? You end up … [Read more...] about How To Create Your Perfect Customer Persona Template In 15 Minutes
Raising The Dead: 5 Ways To Re-engage Past Customers
Five times as much? Three times? Ten? Although the jury’s still out when it comes to determining exactly how much more, everyone knows that it costs more to attract and land a new customer than it does to keep an existing one. … [Read more...] about Raising The Dead: 5 Ways To Re-engage Past Customers
