If you're not keeping a close eye on your business’ marketing metrics, you’re not getting the most out of your marketing campaigns, period. Without measurement, not only will you … [Read more...] about Which Marketing Methods Should I Gauge Traffic On?
Do not stick a fork in it. Even in our spammy, blocky, filtering times…email marketing is not dead. It’s not even sick. It doesn’t even have a sniffle. … [Read more...] about Inbox Me! Converting Curious Prospects into Paying Customers
It’s a cold hard fact. No matter how fantastic and innovative and well-designed your website may be, the vast majority of first time visitors won’t spend a single penny with you. … [Read more...] about Sheer Magnetism Researching and Creating “I Want That!” Lead Magnets
Feeding Your Fish -- I’m going to stretch a metaphor and then mix it up -- On purpose! I’m going to talk nets, bait, funnels and fish. Bear with me. I think this is a fun, simple way to think about both email captures and autoresponders. … [Read more...] about Tips to Create a Compelling, Fun Autoresponder Series
Do you know what the sole purpose of your website should be? In my opinion, assuming that your site is not a full-blown ecommerce site, the main aim of your site is to generate leads. And, that means getting … [Read more...] about How To Create A Short Course For Your Lead Magnet
The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...] about Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
You know, there’s something that’s always rankled me about the term “sales funnel”. I mean, I get it. I understand the idea that you are starting with a big mass of people initially and eventually working them down the funnel until you are able to convince a few to actually buy from you. But it sounds so…clinical. So laboratory-ish. It's a term that makes your consumers feel … [Read more...] about Right This Way, Please… How to Nurture New Leads and Convert Them to Clients
It was hard enough, back in “the day”, to get your customers attention via snail mail. After all, you yourself loathed sorting through a stack of advertisements and coupons in order to find your bills and personal letters. … [Read more...] about Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail