Do you know what the sole purpose of your website should be?
In my opinion, assuming that your site is not a full-blown ecommerce site, the main aim of your site is to generate leads. And, that means getting email subscribers.
In fact, I don’t think it matters whether visitors spend time on your site and consume your content if they don’t become a known lead.
Because without their email address you don’t know who they were or what they wanted or why they stopped by. So everything you do on your site should be done with an aim to get the lead so you can to market to them.
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