Welcome to Episode 149 of the Marketing for Owners Podcast with Jon Butt. Today I am talking about gratitude.
Gratitude can come in many many forms. For example, perhaps you’re in an online space and blogging world where people send you gifts. People send you gifts that they wish you to market, they wish you to promote. Now, After a while, you can become cynical to that and just saying “Ugh, not another, I don’t want it.”
However, you don’t have to promote their goods. But would it do any harm to actually tell them you’ve received it and thanks for sending it?
Who knows who that is. Who knows what they may have for you next time.
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Do you have people that do work for you and that go above and beyond or even just do their work faithfully for you? Whether they are in your office or where you can see them or whether they are remote.
How often do you tell them how grateful you are for what they do?
When you say you are grateful, I don’t mean “Oh, I’m just so happy I’ve got you. You are wonderful.”
Actually, specifically tell them what you are grateful for.
For instance, Jennifer, my assistant. Jennifer keeps me on the straight and narrow, and basically does every thing for me. Jennifer is wonderful!
I tell Jennifer often things like — “Thank you for taking this podcast and organizing them into coherent posts so that our lovely owners can read and take more away than for me just recording it into the iphone. For that, I am sincerely grateful, otherwise, I have to do it myself. and I won’t be able to do it as well as you.
Be grateful, say “Thank You.” don’t think, “Oh, I said it too often.”
I once read a book that was, something like “One Thousand and One Ways to Thank Your Staff” and it follows studies of how people have done this. This isn’t just talking staff, this can apply to your kids, your friend, your family, your mom, your dad, anyone, your brother, your sister, your next door neighbor.
But it’s said the one thing that does not work is cash. Once you give someone cash to say “Oh, here’s 20 quid for doing that for me.” Once you give them cash, the next time you did that its “Ugh, I worked harder, you only gave me the same as what you gave me for doing that other job.”
And then, the next time you give it “Yeah whatever, you always give me 20, didn’t really appreciate it.” So, don’t give cash.
Do you know what? When asked in the book in the theory of what forms of gratitude and what do people actually want, people just wanted to be acknowledged, as simple as that.
Just a simple pat on the back. “No gentlemen, not a pat on the bum. No, never, never.” A pat on the back, a touch on the arm. There’s going to be the presidential elections coming up. Watch when they talk, when they meet someone. They don’t just shake hands, one shakes hand and the with the other arm they put in on their shoulder, on their elbow, on their back.
It adds that certain aura to it–it takes control, but also adds that personal touch and it says “Look how wonderful you are.” Be grateful my employer. People will think more of you. You’ll feel better about yourself and a better you is what we’re looking for.
Drive Time Podcast
It’s Thursday, its time for a drive time podcast. Today, we are going to recommend a man with a beard but despite that, Tim Paige, of Conversion Cast. He has a fantastic podcast, and I love it.
Tim Paige is being around for a long time. He actually does voice overs, and he is the voice over for many of the very, very famous podcast but his voice, very easy to listen to, but he is a smart guy. He has been around for a long time.
Got a fantastic story of how he got to where he is. He works for LeadPages. LeadPages is a tool I cannot live without. Brilliant, absolutely brilliant. We’ll save that for another day.
But Conversion Cast has such great customers in LeadPages they are able to get the good people in the podcast and they’re generally quite short — sometimes, sort of 10 minutes, 9 minutes, but they get a snippet.
People like Noah Kagan of AppSumo or OkDork that kind of thing, just got them in to give one tactic, one tactic that made the difference.
The good thing with Conversion Cast is that you always learn something. You always learn something that you can use, and that’s what it’s all about.
So, get on Itunes, get on Stitcher, it’s probably on Soundcloud as well and listen to it. Until tomorrow Owners!
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