Hello! It’s Episode 158 of the Marketing for Owners Podcast with me John Butt. It’s the place where you and me together learn how to improve our businesses with simple little marketing tips.
What a pain Social Media can be! But for those that use it properly what a boon it is and it’s free. So we have to make the most of it. Remember in our process of the six Ps for modern marketing to get the perpetual sales.
The first one is presence which includes a website but it includes Social Media platforms. You don’t need to be active on every Social Media Platform. That’s very important to remember because that’s where the overwhelming feeling starts to take over.
However, you do need to be somewhere so which platform do you choose?
Well I am going to suggest that you choose Facebook for a start. If you’ve got a business be sure to claim your name. Get your Facebook page even if you’re not actually posting regularly although I advise that you do.
Facebook, if you haven’t heard at the time of this recording, has something like 1.3 Billion users and it’s still growing and don’t forget that this number doesn’t include China because they’re not allowed to be there so that is a lot of people who you could potentially be marketing to.
People are addicted to Facebook, they’re going to expect you to be there.
Now the next one; Twitter. Twitter is more conversational I would say so if you want to chat, it’s not a place where you broadcast out your messages of sales. It’s somewhere where you talk to people one at a time or a few at a time and you get into conversations.
So if you’re chatty friendly, if you want to discuss with your clients with your followers one at a time, Twitter is the place for you. You can get a huge following if you’re good but only if you play it right.
Obviously it’s Google’s no matter what people say about the end of Google plus and so on — it’s not going to go away anytime soon. There are a hundreds of millions of active users and because it’s Google, any interaction on that is going to help your search engine ranking in some way plus the way it integrates with YouTube and Google hangouts is fabulous. Take a look at that.
Is your business very “imagy”? So are you doing anything such as cooking, fashion, make up, photography, travel? Yeah? You get the idea? Things like that need good images. Good images do very well on Pinterest, very, very well.
You can actually even kind of sell products on Pinterest as well. If you’re an e-cover store and your products look good, take a look at Pinterest. I got friends who put down Pinterest as their by far their highest traffic source so it’s not to be ignored out.
And if you’re in that well you’re going to do well on Instagram as well. It’s going to have a sort of pretty similar demographic. A vast majority of women in the young probably under 35. But Instagram is owned by Facebook if you didn’t know that already and Instagram can have videos up to 15 seconds.
By the way, I’m not going to discuss Vine — which is part of Twitter where you post six seconds videos and so on. I never understood it so what do I know?
But Instagram is part of Facebook.
Facebook is having a huge push on video and I think Instagram is one of the very important places to be and it’s going to grow as Facebook tried to attack YouTube. Now these are the main Social Media platforms.
There are other places of courses when I’m not in this aspect I am not talking about YouTube or blogging or Tumbler or Social bookmarking like Stumbleupon things like that.
You need to decide and you then need to commit and you need to be consistent so if your consistency is posting once a day or once every two days on Facebook possibly not enough but it’s better than nothing.
Stick with it. Plan a strategy, stick with it. Find someone who’s good do what they do, stick with them.
Social Media isn’t that bad. Once you get the hang of it you might even enjoy and don’t forget it doesn’t have to be you that’s doing it as long as they didn’t claim to be you.
Big companies like the Airlines — British Airways, Virgin Atlantic, Virgin Blue etc have Twitter accounts with many staff answering those calls because customers expect quick replies 24/7.
So you can have others doing it. But be in control. Make sure they know what they’re doing. Make sure they’re get it done right and that they represent your brand the same way you would.
It’s Wednesday in July, it’s sunny bit of a breeze. Sorry about any noise on the microphone because I’m out in the back garden but today’s time for my friendly follow and today it’s for a father genius, a gentlemen called Pat Flynn.
If you haven’t heard of Pat Flynn then where have you been? How can you not have heard of Pat Flynn? The guy is everywhere. His blog is Smart Passive Income, and if you just Google “Pat Flynn” you’ll find him everywhere including Twitter.
He’s very good. The good thing about Pat is he learns how to do things. He interviews people on his podcast. He learns how to do things and then he does it. He’s very, very good, very productive but he’s just like us. Go listen to him you will learn a lot.