Just the other day, while driving to work, I was following a truck and I noticed the name but didn’t recognize it whatsoever. I followed it for quite a while and I read the tagline and it still didn’t help.
It was, surprisingly…
“The delivery industry’s best kept secret”
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Now, the reason I think that’s funny and it’s worth talking about is because of this. We are an E-commerce company in the UK and have a few E-commerce sites so we use carriers every day.
And, because we sell things like fire extinguishers, it is very difficult to find carriers to take them. We have to search hard and, with our products being heavy, they often get dropped so we sometimes have to change them to find a good one.
We searched really, really hard to try to find possible carriers, and interview them to see if they could take our goods.
This company did not come up in any list whatsoever and I thought it ironic that their USP or unique selling point was the “delivery industry’s best kept secret”.
By the way, I don’t think it appropriate to name them. Let’s keep their secret.
My recommendation is that you are not your industry’s best kept secret because, by being secret, no one is going to hear your name or brand.
They won’t get to find out who you are and you won’t have very many customers unless you make other efforts.
In this day and age, there is no excuse.
There is social media. There is advertising on social media. There is YouTube. There are podcasts. There are blogs, websites; all sorts of ways. There’s leaflet drops. There is absolutely everything.
And, at Marketing for Owners via the podcast and the web site, we are going to go through that journey together and we are going to learn all of these free, simple, and low cost everyday methods.
What on earth is the point of being a secret?
How many customers do you want? Maybe they had too many.
I can understand if it’s the CIA. I don’t know if the CIA is selling anything. Hopefully not! Maybe they’d want to be secret but, if they did sell anything, they probably don’t want to be.
So my recommendation for you is do not be a secret.
Are you marketing on multiple channels? There are channels galore. There are places to advertise, and you do not have to pay for most of it.
What are you doing? Get going.
It’s easier than you think and, on this website, we give many articles on how we’ve learned to do it with no skills, no knowledge, and no talent for anything.
We developed the methods and systems. We’ve outsourced jobs that we can’t do ourselves but, again, we’ve outsourced it very, very cheaply and very effectively, so come join us.
Please do not be a secret in your industry. Be known. Be everywhere. Be loud. Be proud.
Tuesday’s Toolbox Tip
Today’s toolbox tip is Roboform. Now, I’ve always said, if I lost my computer, lost everything, or my servers and had to start all over again, the first bit of software I would get would be Roboform. And, it’s free, the basic version.
It’s a password saver. I work online. I have (seriously!) around 800 passwords. I wouldn’t have known that if I hadn’t looked into Roboform and seen it.
When anyone looks over my shoulder at work, they’ll say “blimey!”
Click here to instantly download our FREE Book “The 71 Ultimate Marketing Tools”
If you want to know how to find the link for other great tools, visit the Marketingforowners.com/tools page and you’ll find a list of things that we use every day including the link for Roboform. Go check it out. it’s worth it.
As always, our sponsors at Rainmaker bring the Marketing For Owners podcast to you. You can find Rainmaker at bit.ly/MFO-rain.
Rainmaker is the platform that hosts this website. It does the hosting, hosts the podcast, displays videos, has an affiliate program, has membership, has blogging, and teaches you how to do it.
You really can’t go wrong. Lots of well-known bloggers are using this and it’s growing fast so, go check it out.
That’s it for today. Thank you for listening or reading or watching and we will catch you tomorrow.
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