When you talk about content, most people think, “What can I talk about?” There are content opportunities everywhere — blogging, podcasting, video blogging. It’s everywhere.
I do everything I do on my iPhone. I tuck a little tripod in my pocket and I have one of these little microphones. It looks just like a wire, but to be honest, you don’t even need that.
There is no excuse. You would have your iPhone, you can tuck a little tripod in your pocket. And this is sitting on top of a post that says ‘to all hiking trails’.
People who are walking by are certainly ignoring me. What was that? So I can do this, so why can’t you? Your customers, your potential customers, they want to be told about stuff.
They want to learn what you do. If you’re not going to do it, someone else will. Because when they Google something about your industry or about your product or about your service, somebody is going to come up in results.
In fact, there’s going to be ten of them on that first page of Google, plus a few paid ads. They are the ones they are going to get information from.
That’s where they are going to learn and when they learn, they are going to start to know those people, they are going to start to trust those people.
They are going to think, perhaps when it comes to buying they are the person they’ll buy it from. That can be you.
I am just an ordinary person. Now you are thinking, “I can’t do a podcast, I can’t talk about stuff.” I bet you if I stuck you in a pub, gave you a pint of beer, or set you up at a dinner party around a restaurant, you could start talking about pretty much anything.
So how about your business or your industry? You must know something about it. Don’t you think you know a lot about your products? Are you thinking who would want to hear?
Who would want to hear you? Well if I thought that, you‘ll never get to see my handsome face. And you wouldn’t get to see what a beautiful human being looks like. Yeah, I know.
You on iTunes are thinking, now, ‘I must be a dunce’, and those of you watching the video are thinking, ‘huh’ exactly. But, that’s what it’s all about. So what I am saying is, opportunities are everywhere.
Now what will happen with this podcast is, this will get transcribed. It will cost $5 and then that will become a post.
Now we can slightly rewrite that and we can put that on LinkedIn Pulse. We can slightly re-write it again and we can post that to Facebook or we can put a short summary there.
We will post the video to YouTube. We will put this on a blog post. We will post a video onto Facebook, and that makes four places and if we add Twitter, that will make five.
Oh, there will be something on Pinterest, so that’s six. It’s going to go in places and they will be different. It’s not all repetitive, it’s not the same.
Yes, the video’s the same on YouTube and Facebook but they are not on the same place, they are treated differently by both engines.
That’s simple and this took me like 5 minutes and when I get back home I am going to plug this iPhone into my computer, and it’s going to upload it to Dropbox and then the link will be given to a transcriber by Jennifer.
Honestly, it really is simple, so please, write about stuff, but be interesting. If you are just boring, anyone can be boring.
Take opportunities to be different and then people will be interested in knowing more about you.
Finding out that you have a bit of character, bit of personality and all that malarkey. Anyway, the sun is going down, it’s about 4’o clock. And I want to go and throw one of those kids in a big deep snow drift.
Monday Book Recommendation
So as it’s Monday, I am just going to give you a nice book. This week, it’s a really really short one but a fantastic story. It’s by Derek Sivers and it’s called “Anything You Want”.
Simple as that and it tells a story of how he went from absolutely nothing as in knowing absolutely nothing to putting together a website to sell his music, and then friends said, ‘can you do that?’ because back in the day, when he did it, you couldn’t.
There were music distributions, there was no iTunes, nothing. It couldn’t be done. He figured out how to do it. He figured out how to program it himself.
Did really simple and created what he called CD Baby. In the end, it was worth millions, it made a fortune because all the independent people wanted to be on it.
It’s a fantastic story, but the most incredible is how nice he was and how he built a company culture and how people loved to work there and how he marketed it and so on, with no money at all.
And the best bit is how he completely blew it in the end, and it made me laugh. But Derek is a great guy. Just the same as us. Shows you what can be done.
Opportunities are all around us. Your customers and your potential customers want to hear from you. So go check out the book and I will speak to you tomorrow.