Yesterday we talked about the survey from LeadPages and InfusionSoft, where we did a small marketing survey. It’s fantastic.
They had something like 9 tips of what the average brilliant marketer is doing. So it’s okay. But you could do more.
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That’s what they are trying to say. So today, we are going to discuss what you can do to make things better.
Weekend Challenge
#1 Develop a Marketing Strategy: This is going to be a killer. There is a lot of information on our website that tells you how to do this.
We are talking about online marketing because that’s the easiest way. It doesn’t cost you any money, that way.
This all this stuff is easy, not costing you any money. Find a system and follow it. Pick something. So we have the 7 P’s of Modern Marketing, or what I like to call the Perpetual Sales Cycle, which ever you prefer. Doesn’t matter.
My system, our system, it’s proven, it works and it’s not just me. Others use this way more successfully than I do.
They make billions, millions, and gazillions of money online. This is where I learned all these steps. But follow a system, follow mine if you want, but stick with one, don’t dance around from one to another.
#2 Use an Email Service Provider for Your Outgoing Marketing Messages: Do not. Do not use your own, do not use Gmail or business email or outlook.
You will get in trouble. Just, please trust me. Please try one. Go to www.marketingforowners.com/tools and if you look down there, the couple that we use are there.
There are many to choose from. You can google them. We use Aweber and Mailchimp because they are very low priced, and, in fact, there are free trials on those.
And they work. We can choose any of them. But we use the ones we use because they work. Try it.
#3 Decide What to Measure and Then Measure it and Track it Monthly: Now this is something we were discussing yesterday.
People have no idea if their marketing is working or not because they are not actually measuring anything. They are not tracking.
When someone rings you on the phone, ask them a question. For instance, you could ask, “Can I ask what ad you saw that got you to us or where you saw it?”
Now they might say, “I just googled you, or I saw an ad in the paper or I got a leaflet in the post or I am a previous customer.”
Keep a note of those. At the end of the month, top them up. Yeah, then you’ll find out. ‘Oh, gosh. Look, 50% of the people saw an ad in the newspaper. Do more of that, etc., etc.
#4 Produce Regular New Resources on Your Website: Now by resources, I mean downloads such as eBooks, or courses or videos or how to’s or cheat sheets or check lists.
I don’t mean just your regular blog posts that you are doing every week or your emails or things like that.
I mean a solid resource, something that somebody opts in before a lead magnet. Something that’s very effective.
Once they are in there, you still got to keep them interested, you still got to make them think that they are worth something to you. Keep on giving value.
You can produce them monthly, you could produce them quarterly. But put it in your strategy and stick to it.
Figure out how to get them done, stick to it. It’s really not that hard. Do you think I write all mine? Do you think I design them, or that I write all the courses?
That I do a fair bit, but these are outsourcers.
#5 Be in Control of Your Marketing and If Possible, Bring It In-House:Do it all in-house. You do not need a marketing degree, you do not need to have gone to college.
You do not need any skills or talents to do marketing. Look at me. I have zero talent. I’ve never been on a course. If I have, I can’t remember it.
I left school, took a year out before I went to go to University and became a door to door salesman. When I got bored after hitch hiking around France on my own, I am running out of money.
From being a door to door salesman, I did very well. And I actually completely forgot to go to university. I know it sounds funny, I wouldn’t have gone anyway.
But I did actually forget to go. So if I was planning to go, I blew it. I learned in real life and then learned, found mentors, masterminds, experts.
I’ve learned from them, tested it on my own products. Developed it and worked from there. It’s all in-house. We do it all, we are in control.
Even the things that are outsourced, we are in control of, we outsource that. We get people to do things to our specification, to our system. You can still use people outside, but they must be working for you, to your specifications.
Don’t just go to them and say, ‘Oh, can you do social media for me?’ tell them what you want them actually to do. Most people who do that, haven’t got a clue by the way. Look how many followers they’ve got and look how many people share their stuff.
#6 Find a Coach to Keep You On Track and Moving Ahead: Don’t do it all on your own. Every single top successful person has a mentor and they have coaches.
Steve Jobs, remember he used to stand up on stage and he used to stand up and he used to deliver those presentations and he’d say, ‘Oh’. At the end, he’d go, ‘Oh, one more thing, we’ve got this little Phone.’
Then he would bring out the iPhone, etc. and people would go mad, they’d say, gazillions of whatever is around the world would make billions.
Well, you’d think I can never be that good. Nor was Steve. He paid, he had mentors, he had coaches, he spent hundreds of thousands of dollars to get to be the Steve that you saw on T.V. or you’ve seen on videos.
You don’t see his practice runs. You don’t see him learning. But if you can find old videos of when he wasn’t very good you can see the difference. He practiced, he developed, he used mentors, he used coaches.
Now if you’re looking for a coach, you’re looking for a system, we’ve got one. If you go to www.marketingforowners.com/7-reasons, you can join the owners club. It’s free.
We have extra information in there. The Owners Gold is coming, that won’t be free and that’s all the juicy stuff.
So when you are in The Owners Club, you’ll get a discount. There are a few hundred members. You will not be alone, you’ll have friends, you’ll be in the club, in the gang. Go see what it is all about.
Anyway, that’s up to you. This is just the podcast.
If you want to know more, if you want to ask any personal questions, oh not personal questions, ask any questions of me personally, that’s what I mean.
You can email me anytime at jon@marketingforowners.com. I read every single one and I reply to every single one. No matter how short they are. Okay, have yourself a great weekend. I’ll see you next week.
