Today I’m talking about teaching; now basically when someone comes to your website online they are generally looking for information.
So if you imagine, if your looking to buy a new smart TV, you’re going to look it up online, and you’re going to search all about it, and read about it.
You’re going to find out and then once you’ve read and found out some information you’re then going to go deeper.
If your you’re thinking this is something you want to buy you’ll then look deeper and you’ll look up say “Panasonic smart TV’s”. You will find a model and then you will look around for prices.
That’s the normal format but remember what I said initially, people are searching for information.
Now imagine if that, on that first site that they came across, imagine they found everything they needed to know.
There were things to read, there were couple of downloads, there was a video sharing this info, and there was a demonstration and at the end of each of these.
It suggested that if you want to see prices, you want to find out more you go to this link and you go further down the rabbit hole until eventually you find out everything you need to know and then they happen to have an offer.
Then you could be ready to buy, maybe not maybe, who knows but that is how the online marketing should work.
You provide information you teach more. Now when you do teach, when you give this information to the customers in return you learn more, this is the beauty about teaching.
Every time I do one of these podcast and talk to you my friend about my experiences and what I’ve learned, it reminds me what I’ve learned and I learn a little bit more about it, that in turn helps me in my business.
That’s the reason I do this because by telling you what I know it re-teaches me and I learn more about what I know and I can then talk to my staff and my team about it.
It’s all great and amazingly good stuff but that’s what I want you to experience, teach more learn more and by teaching it doesn’t have to be by standing in front of a camera or on audio on a podcast like this.
It can be via a teaching video, it can be in writing, it can be via an Ebook, it can be via a short course people can opt in to.
It can be lessons — for instance, at the moment, I am just finishing off the free marketing course that I am putting together that teaches everything I know about creating a system that creates a self marketing company.
By teaching more it’s teaching me things. Once I started researching the extra details I needed to know to give more value I then found out extra information for myself and I was able to do those things.
Some of the things that I talked about I reviewed the way I do these and found I’d set them up ages ago and wasn’t following my own advice and so I tied the knot.
So do you see, by teaching more I learn more and by learning more I got better and we should always be looking to improve, so that is today’s lesson.
It’s a short one but think about it, there is a lot of information on the website about teaching and about learning and so on, so it’s worth looking around.
There is quite a lot of good articles that you’d be surprised if you haven’t looked lately.
Monday Book Recommendation
Today is Monday and that means it is time for a book of the week. This week we are going to look at The Thank You Economy by Gary Vaynerchuk.
Gary is fantastic. He is known as Gary V — so you can just look him up online. His first book was Crush It and he’s got another one called Jab Jab Jab Right Hook.
These can all be read on their own but the best way to describe this –(this is from the back cover) in 1923 radio was going to be the next best thing and crush all competition.
In 1995, Amazon was going to be the next best thing in retail and crush all competition now it’s the thank you economy so in other words it’s all moving it’s all changing you got to keep up.
Gary is at the cutting edge of this stuff social media and the way it works, he’s fantastic he’s also really funny.
He’s got great examples all the way through the book so you can put it into practical terms but anyway go read it it’s not a long book and it’s very, very, very practical advice. I’ll be back with more tomorrow.