Increase your profits with an upsell. Everyone needs an upsell. Upsells make more money. It’s very easy to implement and it’s applicable to most businesses.
The most famous upsell is always going to be McDonalds. Going to McDonalds, you can order a burger. And what do they say? “Would you like fries with that? Would you like a drink with that? Would you like to have a meal?”
Most of us say, “Yes.” It’s easy.
The great thing about an upsell is the client has their money out. They have committed, they’ve decided, they’re going to buy. They are in a state where they would easy to sell something else to. No, you’re not taking advantage. You’re only going to sell them things that they may need. But, it’s an easy decision.
Think of your service and what you could offer as an upsell.
For example, when we sell fire extinguishers, we sell little signs to go above them. Or, we might sell maintenance to go with it. Or, we might sell the installation on the wall or a survey.
What could you do? Are you a car mechanic? Someone gives you the car for the day. It’s going to cost $200, $300, or $400 for the service. Why not offer a valet? What would you normally charge for a valet? Say, $50 to $60? Why not offer it at $30 or $40 while they’re there?
Remember, that employee who is doing the valet is already paid, so, it’s not really costing you extra in wages. To be an upsell, the service has to be an additional purchase.
If you have a restaurant, you could say, “If you buy a dessert, we’ll give you a free coffee.” Coffee costs you nothing. But the dessert, you’re going to charge $5, $6. You want them to buy the dessert. Every bit of encouragement helps.
Perhaps you give a service. Perhaps you’ve gone to a customer to give a survey; a boat survey or something like that. How about for an additional X we’ll give you a 30-minute consult as to how to make the most of, or a how to explaination etcetera, etcetera?
If you are a photographer, you take a photograph and you could then charge extra to give them a hard copy on CD and then possibly an additional fee to have one framed or to have another copy. It’s an upsell.
Now, remember, if you want to make the most with upsells, they need to be at the point of sale, once they have decided to buy. It makes the decision easier for the customer.
Something else is that, when you give them a choice of having their purchase on its own or it with something else, it’s a better decision than having it or having nothing at all. It still requires a decision to be made but they both give you money.
It works. Upsells are the key to more profits. Anything that can increase your average order value is going to make you more profits. Just think of how many ways you can add an upsell or even a cross-sell to another service within your product range. It’s a very worthwhile exercise.
Today, it’s time for a Friendly Follow and I’m keeping with varying industry types. We’re going to look at a little website called So Worth Loving, and the Twitter handle is So Worth Loving. They deal in clothing and its trendy stuff – the kind of stuff that I probably not be able to wear.
They have a great story. I like their Twitter stream because they get good feedback. They get good re-tweets. And, it’s very social media heavy.
They do a lot on Instagram, as you can imagine, being a clothing company and being trendy. It’s going to naturally have a lot of imagery. They have good use of images.
Also, on their homepage, it has a video that explains their story. They are building a community. I have a feeling that So Worth Loving is going to do very, very well. The video explains where they came from, what their mission is, what they’re trying to do, and how it goes about it.
That gets engagement. You’ll see it in the tweets. You’ll see it when people talk to them. This is a great example of how to build a brand. This brand will become known and has a story, a back story. So Worth Loving.
Another one with a great brand is Rainmaker. Rainmaker is from Copyblogger Media and they sponsor this podcast. Thank you, Rainmaker. They also host our marketing for owners website.
It’s well, worth considering. See you tomorrow.