Facebook and the Emperor’s New Clothes. I have more bad news for you. We all love Facebook but Facebook to me is just like the story of the Emperor’s New Clothes.
If you don’t know the story of the Emperor’s New Clothes, go and get it out of the library. It may be a bit old but it’s about time you did read it.
Facebook, we’re all on it. Last time I looked, something like 1.3 billion, a fifth or sixth of the world’s population are active on Facebook almost every single day.
Why are we active on Facebook? Because it is engaging.
Because it is easy.
What about this Emperor’s New Clothes? Well, we all use our Facebook for our business but the bad news is it’s doing nothing for your business. You’re not really using it for your business, you’re using it because you like using Facebook.
It’s not helping your business unless you’re paying to use Facebook ads and you have a strategy. The best strategy I’ve ever come across is the one that we use is from Amy Porterfield where you use Facebook to get the engagement.
But you take people away from Facebook to sign up for your email list because email lists are in your control. Your Facebook page is in Facebook’s control.
They do what they like because they are a company and they have to make money for shareholders. They are not doing things for you.
As of 2015, Facebook have changed the rules for companies (By companies, I mean Pages not personal Profiles.) and you will be very, very lucky if any of your fans and followers see your posts. You put all that effort into Facebook and no one is going to see it.
If you want to use Facebook as a company, you have to pay. They’ve said this very, very openly. Facebook have cracked the magical “how to make money from mobile”. Just about every second post in your Facebook stream when you open your smartphone is a sponsored ad.
They look like normal posts but quite often, no, someone’s paying and that is going to make Facebook a lot of money. It is not helping you. Don’t confuse easy and addiction to Facebook with helping your business.
It is not a worthwhile use of your time. Nobody is going to see what you put out. Try something else like Google Plus. Try writing on your blog, try doing normal things, try using Twitter, these have a better response.
One of the best ones at the moment is Pinterest. People get a lot more engagement and traffic, longer time on site from Pinterest. So, look at that until Pinterest changes its mind and decides to make everyone pay to play, too.
When you think you’ve got a strategy on Facebook, it’s not unless you’re paying.
It is an addiction to Facebook… in my opinion.
Drive Time Podcast
We want a nice, friendly drive time podcast to listen to our way into work or home from work. Today, I’m going to recommend Ask GaryVee. Gary V Gary Vaynerchuk.
Gary Vaynerchuk is one of the greatest social-media-for-business experts around. He’s an early adopter of pretty much any social media platform. He uses podcasts and creates both an audio version and a video version.
(No, he didn’t copy me. No, I didn’t copy him.)
But, he is not shy. If you watch Gary, he will sit in his office with everything going on around him and record his videos with his people behind him working, people behind the camera having their lunch. He doesn’t care and he makes it real. He talks real life and has great insights.
Gary really does know what he’s talking about. In fact, he’s written a book or three on it. Read his books, watch his podcasts, it’s great. Ask Gary V.
Another one that’s worthwhile is our sponsor, Rainmaker. Rainmaker hosts this podcast, it hosts this blog and it’s very inexpensive.
Go have a look. See you tomorrow.