People don’t really want to buy what you have. They don’t want to become your customer. They are just going about their business. So, one way to make them buy is to make them curious.
One thing you have to know is that they need to be in your target market. So you need to know who your potential customers will be. It is the 3 P in the Perpetual Sales Cycle.
Then you have to get inside their mind. Like I said, they don’t want to buy anything but they have problems and needs. They know what they want to do and have things that need to get done and you have the solution.
You need to find a way to put it in a way to them that make them curious. There are many ways to do it.
Simplify What You Do
First and foremost, simplify what you do. You need to make it easy and something that does not need a lot of explanation.
For instance, in my Marketing for Owners business, I can show you how to set up a lead generation system that will help you gain new customers. I need to make this system more simpler to work for everyone.
Other things you can do is you can be quirky or create intrigue. I saw something the other day that said I will sacrifice one hour of my time to help you or if I cannot do it, I will give you $100. Then it had a click here button. It is a very bright and brave idea. He knows his audience.
You can use images to draw in intrigue. You can use a picture of someone or wording that draws your curious customer in.
You can say something like “How did we make this person so happy? Click over and see why.”
One way to draw a customer in is by making them thing there is a deadline like “You only have 24 hours left to snag this deal”
You need to create opportunities to make these curious visitors your new customers. You main goal is to move them from being a purchaser to a preacher.
Curiosity is a good thing when you are trying to be different from your competitors.
Drive Time Podcast
It’s Thursday and that means it is time for a drive time podcast. Today I am recommending Andy Andrews. You can visit his blog at Andyandrews.com.
He has been around for a while. His podcast is called In the Loop which he does with a friend. They have a lot of listeners and what he does is he answers readers questions.
I love it when they are dealing with real life scenarios with customers real life examples and problems. Be sure and look them up, listen and give them a rating.
While you are at it, visit our podcast too on Itunes and give us a rating as well!