People in different countries say leverage in different ways, but however you say it, there are definitely all kinds of ways to leverage yourself for success. Let me explain what we managed to do with this podcast.
Now, when I say “We”, remember it is not just me here. It may look like just me but I have a small team behind the scenes that creates a lot of content for Marketing For Owners.
My other companies also have teams. Before you think: “Oh , you have all these companies with all these teams, you must be some multi-billiononaire.” Let me just tell you this — I’m not!
It was just me when I started out in my business ventures. For example — take the podcast that I do daily. I spend my time recording these videos on my Iphone, rignt in my garden. It takes me about 5 minutes. The minute I finish recording, I hit the button on my phone and upload it right to Dropbox. My work is done.
This is where my team starts to come in.
Jennifer, my wonderful assistant, will take that video and she will find images for whatever book, twitter handle, or drive time podcast that was being recommended. She will save and upload those for the video editor to have on hand and then email him and let him know the video is ready to edit.
Meanwhile, she also sends the videos off to Transcriptionpuppy who will convert this into text (for those of you who have never heard of Transcription Puppy, it is a wonderful service that will transcribe your videos into text for around $5).
So, while the transcription is being done, the video is also being completed by the video editor. While those two processes are going on, Jennifer will also start to prepare the post.
She’ll find the images to be used, and once she gets the transcription back, she will go and put that text into the post. Meanwhile, the video editor will have completed the edits on the video and he will let Jennifer know that they are in the Dropbox.
Once the video is finished, it is uploaded to our Youtube channel. The embed code is put into the post, and an image is taken to be used as the custom thumbnail. That video is then uploaded o Linkedin, along with a short summary of the transcript.
That same video is then uploaded to Facebook. Now, it’s not shared from Youtube, but it’s uploaded into Facebook on their platform. Facebook prefers it that way.
Don’t forget Facebook and Google are rivals so they prefer it in their own format rather than shared from Google’s files at Youtube.
Once that is done, the post is completed and then Jennifer will create the audio version of the video and add it to the post as well. Once it’s published, the audio version is automatically picked up by iTunes and becomes a podcast.
As you can see, creating a podcast is really very simple, otherwise I wouldn’t be doing this daily, now would I? Trust me, I’m very lazy.
So what we’ve have now is a —
- a post
- a video on Youtube
- a video on LinkedIn
- a podcast on iTunes
- a video on Facebook
- a video on Google+
- a written transcription
That transcription can be taken and used on Twitter, Facebook, Google +, and more. You can take all of those and load them into social media sharing tools like Edgar (meetedgar.com) or Buffer or some tool like that. You can schedule ahead various different uses of the audio, of the text, and the videos to make more use what you just posted.
As you can see from my small 5 minutes of time, which by the way, doesn’t take any effort at all because I like talking to you guys, and from that, we have produced a whole of great new content that can be used in different ways and re-purposed.
See — from just leveraging my time, 5 minutes produced all of that. And that is how our system here works. I learned from other great podcasters, from other companies who offer best practices on their websites. Other people are doing this and it works for them too.
Empower your teams and learn to leverage your time. It’s fabulous! How do you think Richard Brandson runs all those companies? A good explanation is going to be in this week’s good read for the week.
This week, my book recommendation is The New Rules of Marketing and PR by fabulous thought leader in the content marketing space called David Meerman Scott.
David is in his fourth edition of this popular book. I think it has sold over 300,000 copies. I read it quite a while ago in one of the earlier versions, but the fourth edition is in social media, so it has to be kept up to date.
The fourth edition goes deeper into images. Since he last wrote it, things like Pinterest and Instagram have come around as well as tools like Picmonkey, Canva etc.
In his book, he talks about those and how to use these to leverage your time for social media and PR. This is a very important book to read. And it’s full of real life examples because David works in the real world. You won’t regret it.
What can you do to leverage your business?