Five times as much? Three times? Ten? Although the jury’s still out when it comes to determining exactly how much more, everyone knows that it costs more to attract and land a new customer than it does to keep an existing one. … [Read more...] about Raising The Dead: 5 Ways To Re-engage Past Customers
customer service
Speak Like A Pro: 11 Tips To Make You Sound More Professional
Like it or not, if you own a company and you want to grow your brand, you have to act professionally. Write professionally. Speak in a professional, articulate way. … [Read more...] about Speak Like A Pro: 11 Tips To Make You Sound More Professional
How To Turn an Unsatisfied Customer into a Lifelong Fan
Vocal customers. Those customers. You know who I mean. The ones who trot out the phrase “May I speak to your supervisor?” more often than not. Don’t fear them, embrace them. They are actually raising their hand and identifying themselves as someone who’s not afraid to speak up. These folks – even if they originally are upset at you – are gold. Treat them as such. Vocal … [Read more...] about How To Turn an Unsatisfied Customer into a Lifelong Fan
Not Just Another Shoe Shop – 5 Customer Service Lessons from Zappos
What Tony Hsieh has created with his billion-dollar company Zappos is already legendary. From his lightning-fast delivery times, to his no-corner-office layout, to the fact that he lets the general public tour that office -- he’s … [Read more...] about Not Just Another Shoe Shop – 5 Customer Service Lessons from Zappos
A Friend of a Friend – 9 Ways to Boost Your Referrals
If you really want to build your sales, you need to follow these tips on 9 ways to boost your referrals. Quick – think of the Apple brand. Who first introduced you to it? If you love Macs, who was it that first convinced you to … [Read more...] about A Friend of a Friend – 9 Ways to Boost Your Referrals
