By now you know that your website is one of the best and most economical ways to market your business. … [Read more...]
Target Fixation : 5 Steps to Create – and Market to – Your Ideal Customer Profile
The old saying goes: know your enemy. I find another version of that phrase a bit more useful in my business. Know your customer. … [Read more...]
Money On The Table: 7 Ways to Charge More
Fire sale! Everything must go! It’s a time-honored tradition in marketing. You want more sales? Slash prices. Undercut the competition and give your customers (and those of your competition!) an offer they simply can’t refuse. … [Read more...]
3 Ways to Increase Sales Revenue
You drive yourself crazy thinking about it. As a business owner, I bet it even keeps you up at night now and again. That big, fat question: “ How do you pull in more more sales revenue?” Half the time the problem isn’t trying to think of new ideas, it’s trying to decide which ideas are worth throwing your money and time towards. Some common ideas include: Having a sale Launching a new product Sending direct mail offers Cranking up your online advertising efforts Increasing … [Read more...]
17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive
Ever get sick of staring at a computer screen? Ever look up from your phone and realize the sun has gone down and you barely even noticed the day going by? Wish you were out in the real world, walking around, talking in person for once to real human beings? … [Read more...]
Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail
It was hard enough, back in “the day”, to get your customers attention via snail mail. After all, you yourself loathed sorting through a stack of advertisements and coupons in order to find your bills and personal letters. … [Read more...]