Vocal customers. Those customers. You know who I mean. The ones who trot out the phrase “May I speak to your supervisor?” more often than not.
Don’t fear them, embrace them.
They are actually raising their hand and identifying themselves as someone who’s not afraid to speak up. These folks – even if they originally are upset at you – are gold. Treat them as such. Vocal customers can give you valuable feedback and endorsements once you make them a fan.
Easier said than done, right? (Be sure to check out these customer service tips we learned from Zappos. There is a lot of great information here.)
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