The fastest way to lose the attention of your potential clients and followers on your blog and social media? Be boring. People don’t re-tweet and share boring.
There are a lot of ways to be engaging, and they don’t all involve being funny. But if you really want people to become invested in your company and brand, regardless of what you’re selling, humor is important.
It sells. Think about the best commercial you’ve ever seen. Chances are, it’s funny.
Why Humor Works
The essence of good humor is that it’s relatable.
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