We don’t have to tell you that Youtube is a terrific tool for marketing. If you’ve been wondering if the transition to the mobile platform is going to negatively impact the effectiveness of your videos, the answer is no.
Not if you (pardon the pun) play your cards right.
If you haven’t yet heard about cards, get ready, because they’re about to dominate web marketing.
Youtube cards are custom information boxes embedded in the video. When clicked, they can link viewers to a website, other videos, a download page, a funding page — pretty much anything you want.
If it sounds similar to Annotations, it is. With one very major difference: Cards are mobile-friendly.
To understand why this matters (a lot), let’s pluck a few of Youtube’s public statistics:
Sorry, access to this special content
is for ‘Owners’ only
Owners log in
Not a member of
the Owners Club yet?