The great thing about blogging is that anyone with a computer device and an internet connection can do it. The bad thing? Anyone with a computer device and an internet connection can do it.
The amount of competition your blog faces for attention is monumental. The upside of the “anyone can do it” issue is that, while it’s true, that doesn’t mean you don’t have to make it good.
A sloppy blog isn’t going to get followers, and worse, will make your company look less than competent. To stand out, your blog needs to have personality, appeal, and credibility.
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