What does your business card do for you? Jon again from Marketing For Owner’s Episode 12 in South Surrey, Vancouver BC. Not so cold but what can you expect in the middle of December? But, not as cold as it should be.
Anyway, business cards. I said what does your card “do” for you not what does it “say” for you because a lot of people have business cards that don’t actually help them. It’s not been thought through. What does it do?
A business card has a job as far as I’m concerned. It’s like a sales person.
For a lot people that you meet it’s the first point of contact. It’s the thing that you can use to build up the trust over time. You give them a card and they go away and they forget about you until when they dig out the card.
Then they remember you.
Or do they? Yeah, exactly, and that’s the point!
Is your card a lead generator? Is it actually doing something for you or is it just something you think gives an address and a phone number? I suggest that you need to think of it doing something for you, and something for the customer.
By that, I suggest it become a lead generator. First of all, does it need a physical address? Not really, you obviously have a website.
You do have a website don’t you?
And you’ve probably got an email address, you probably got a phone number. I recommend you have a toll free or free phone number.
You’ve got your name, your position, your company, your logo, your tagline/strap-line what else are you going to need?
I recommend having a couple of Social Media profiles because that’s all the rage and whether you like it or not people are going to look you up. People want to know about you.
They are going to look you up on Social Media. And you want to be there. You want to be impressive.
But as a lead generator, think of the reverse, do you have anything on the back of your card? No? Of course you do.
Well you’re going to think about it now because when you give out a card imagine, instead of saying, “oh here’s my card”, imagine saying, “here’s my card and if you look on the back there’s a free report, there’s a free list, there’s a free something if you just grab…”
Think about it! Isn’t someone going to think, “Hmmm, I wonder what that is?” And, of course, we know that lead generator going to put them on an auto responder.
Then it is going to work wonders for you because it becomes part of process of building them from possible to a probable. And then they’re going to move along to being a purchaser and that’s what we want.
Now other things you’ve got to think about in your business card to get attention. First of all, what size is it?
Oh please don’t have weird shaped business cards please don’t have large business cards. Some people still carry those wallets that fit them in, and if it doesn’t fit in it’s in the bin or in the drawer with the other ones that don’t fit in. It’s not going to catch their attention.
The other thing is, do you use those shiny ones with photographs on them? Then when you get one and you think, “Oh, what was that guy’s point? I just write on…” But, you can’t write on shiny ones. Don’t have shiny!
The next one is, is how thick is it? Is it like paper? I strongly recommend that you do something to stand out.
Personally I use Moo Cards. Fantastic one of the most impressive companies I know and all they do is business cards although they’re branching into other things. But I take the Luxe ones, the thick ones and put the line around the middle.
You’ll have to go on their website and have a look but, trust me, the number of people who I give one of those to, who then pick at it and say, “Oh you’ve given me two.”
And I say, “No, that’s an ultra thick card” and then they say, “Wow that’s one card? How much does that cost? Wow!” And honestly people then look at it and stare at it.
You want to be memorable. It’s simple as that. How much do you think they cost? Go and have a look. Not as much as you think.
So think about it, get yourself business cards, get them redesigned, go play or if you want just go to something cheap, try Vistaprint. They have different types of papers just experiment get some in.
Tuesday Toolbox Tip
Today is Toolbox Tuesday. My toolbox tip of today is Evernote. I do not know how to say how wonderful it is but Evernote syncs with everything else. Evernote I have on my PC, I have it on my Mac, I have it on my iPad, on my iPhone that I’m recording this on.
It keeps notes, keeps photos and videos. You can make sketches on it. It just does everything and syncs it all on the go, and stores it in the cloud storage. I have the premium version but that doesn’t cost that much. It’s an annual fee. It never runs out of puff. It’s just brilliant so go have a look.
The wonderful people at Rainmaker, as usual, sponsor this episode. MarketingForOwners.com runs on Rainmaker.