Today we are going to talk about always having a reason for taking action. Now, this is for when you send an e-mail or you put some people to a page on a website. You get them to read an article, anything, even in some of your tweets.
Not all of them are in tweets, of course. It’s a bit different for each social media. Whether it be a Facebook post, a post on LinkedIn, or where ever you are going to write something, make sure there is something to do, the “now what” portion.
Once someone has taken the trouble to read all the way down to the end of your article, they are on your side. Now, what?
It can be as simple as “we’d love ——, has this ever happened to you——? We’d love for you to tell us in the comments and share your opinion ——, Please like us if you think this is great —–, like our page so that we know we’re giving good information. Visit… If you like this page, you’ll love this. Click here to etc., etc.”
That call to action must be very, very clear. Don’t go all artsy. Don’t go all designer and blend it in. No. It has to be clear.
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I just read something yesterday. I can’t think for the life of me who shared this article with me, but, he knew someone high up in Google who said they have a rule on design for calls to action. Load up the page with that call to action on a laptop. Put the laptop on a desk.
Take 10 large steps backwards. Close your eyes for 5 seconds. Open your eyes for 2 seconds. And if you cannot instantly see that call to action and know what to do from that distance, rework the page.
Okay. I’m not saying that it has to be that blatant because sometimes it’s just a link. But, make the link look like a link. Don’t hide it. Don’t say to someone, “Well, it’s just black text. It looks pretty.”
When they put the mouse over, it will go to a link. They won’t know that. Most people expect links to be blue and underlined. It is what they expect. Make it obvious. You can always read the book “Don’t Make Me Think.” Fabulous book. If this isn’t going in, go read that book.
But, give a call to action in an e-mail. Tell them to come to your website. Tell them to click and do this preferably back to your website, your web property unless the next place you send them has another call to action.
But generally, if you have an e-mail be sure to say you’ll go to our Facebook page. If they wanted to be on your Facebook page, they’d be on your Facebook page. They’re reading e-mail, so, they probably aren’t choosing to be on Facebook right now.
Give them a call to action. Send them to a landing page. Remember, the overall aim is to sell something or to capture their e-mail.
Tuesday Toolbox Tip
Today’s toolbox tip is not so much a tool, but it’s a collection of them and unfortunately you’re going to have to pay for this one. But, bear with me. Today’s tip is AppSumo, Noah Kagan’s site.
You will notice one of the best ways of getting people to sign up because I’m pretty sure he has what’s called a gateway page. You have to sign up to get in kind of.
But, anyway, go there, sign up. It won’t kill you.
What happens is AppSumo, is kind of like a Groupon for software. Noah goes to software companies and he says, “I got a deal. I will market this to my list, but I want to sell your product to them at 75% discount.”
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Yes, or something like that at some ridiculous price. He then says, “And in addition, I want a cut of the profits.” And more often than not, they agree because they get tons of sales. Noah’s got a list of over 700,000 people who are on the AppSumo list. And so, every now and again you get an offer.
The other day, we signed up for shareasimage.com. They charge $8 per month. One of the reasons I haven’t got it is because also, “Do I need it? $8 a month forever.” Noah negotiated a deal at $25 forever, a one-off payment forever, permanent license, genuine.
When you buy it, they then send you to the genuine product site to grab your copy. No scams, no nothing. Appsumo.com. Get on the list.
Don’t buy everything that they send you. Only buy things if you think it’s useful and it’s a fabulous deal. You’re going to get one eventually.
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What kind of call to action are you putting into place?
