Welcome to episode 147 of the Marketing for Owners Podcast with your host, Jon Butt. You can find all of the show notes for every podcast by visiting here.
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The reason that this podcast is called a security update, is because I was listening to Chalene Johnson recently on her podcast and she got hacked.
Now, not like a traditional hacker. They got into her social media accounts–they got into everything and they hijacked her stuff. Now that’s not good do you think?
They got into her Instagram account and when they had finished with her Instagram account she was down to something like one image left. Fortunately she still had her 300-400 followers but they’d hijacked it and she couldn’t get them out.
Now let me explain how this works. You think you’re safe. You’re going to get hacked or something’s going to happen at some point so you need to make every single effort to stop this.
Now I’ve been saying this for years, security, passwords, that quite obviously if you’re still the type that makes it easy, if your password consists of a word and a number at the end then, those hackers have programs that just process over and over every version.
They have dictionaries. They know this isn’t a person with a keyboard. This is a script. Computers can do things at the times of thousand times a second every version, so yeah, you think, “I can get password 123 whatever you’ve got it’s going to get there”.
You need to vary capital letters and lowercase letters. Don’t just use a capital at the beginning put it in the middle, vary with characters, you can use the question mark but even better use a password generator that does it for you.
You also need a password management tool to save your passwords otherwise you’ll never ever remember unless you try to pick something dead simple and they’re going to hack it.
If you use WordPress, do not use the user log in admin because everyone does and all hackers try to hack WordPress sites automatically give you that with scripts. So change admin, you can leave admin there, give it no user rights and use a different username for you as the admin.
If you have something very major, set yourself a second admin password and username, different one, so that if you lose yours or if you get locked out or get hijacked you can still get in because they’ll log you out and possibly change the main one.
You can still get in with the backdoor.
But on things like Facebook once you lose that, you lose years. And what they do if you’ve got a large following, they hijack it and they sell it. They sell the account, change the name, sell it.
The same can be said with Twitter, In fact, this is what they’re trying to do with Chalene’s. A lot of people use the same passwords and the same usernames for much of their online stuff.
Be careful my friends. If you use a password manager you don’t need to worry about this. Now my favorite is RoboForm.
RoboForm is the original password protector. They started in 1999. The basic version is free, but if you use this link and get the paid version, I get a little incentive for sharing it with you (I would share it even if I wasn’t getting anything because I love it!0
I’ve used it forever. I have also tried One Password because at the time when I got my Mac and RoboForm didn’t work on the Mac. One Password was dedicated to Mac, however it annoyed me.
I kept RoboForm on my Windows machines at work because One Password, although it’s very good, did not fill everything as efficiently as RoboForm. I can’t explain. The password manager it saves the log in, it saves your username and saves the password and when you go to that site it recognizes it and offers to fill it for you.
You can fill it by the click of a form which means you’re not typing on your keyboard so if people have put viruses or Malware on your computer keyboard, loggers then they come get it okay that’s what’s important.
The other thing is RoboForm everywhere is an app that goes on your mobile phone and it syncs. RoboForm will work on a Mac, on a Windows, on your iPad, on your iPhone, on your Android. They’ll all sync together so when you change one password somewhere or username, it, saves it and will sync across all the other devices at the same time.
It just knows how to do it. I’m no techie it just works. I’ve got over 700 passwords in my password protector! It’s almost embarrassing but when you work online you get a lot of passwords what are you going to do? Write them down where someone can find them?
So for other things, you’ve got Facebook, Twitter, Google use their two step verifications and that means if you log in from a new computer it will recognize when you’re logging in from the same browser, same computer, same IP. If you go from someone else it will, the two step and will send you a text to your cellphone.
Now if you think that’s a trouble it arrives immediately get over it. Do you want to risk losing everything? Yeah exactly, RoboForm has a master password, and you think, “Oh what if I forget that?” If you forget that you’re stuffed. They can’t even crack it, not at RoboForm.
They can’t get you in. But just for your master password everything is locked underneath there just don’t forget it. writet it down somewhere secret just in case. Remember, tape it on the bottom of your desk drawer or something like that, just to have one that you’re not going to forget just that one it, it does everything.
Now there are others like I said , but they are just not as good.
Ever notice on Facebook when these popular viral things say, to create your stripper name put the last three numbers of your telephone number with the address you used to live in and that first, your favorite color put in together and it comes out with your stripper name or ridiculous stuff like that.
People collect the data you enter. They build up profiles. You might think how on earth. Computer programmers and hackers are quite clever they build scripts that automatically go through and capture that stuff and then they associate it and they tag it and they put it together with who you are.
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They’ll build up profiles of people automatically without someone sitting there watching and they build it up and they build up a list so eventually once they get the right bit they can contact somebody on the phone and say I’ve lost my passwords and they say well we can’t give it.
I’ve got lots of data ask me anything, and they’ll say well what’s the last three letters of your phone number? Okay, what’s the street where you went to school? Yeah, do you follow?
This is serious, so get yourself password protected. Change your passwords regularly in something like RoboForm it would be the same with the others.
You can set criteria for the generation of passwords, whether they’re 10 digits long whether you’ve got two capitals or characters, all that kinds of stuff, do this please.
Don’t come running to me because you will be hacked one day. Seriously! I will be hacked one day, but I put a lot of things in place to make sure I’m not going to lose anything when I am, then I’m going to be on the ball, I’m going to be able to get it back very, very, very quickly.
I hope I’m doing everything I can so no one’s involved with the phone. Look at the news, please. Okay?
Tuesday Toolbox Tip
It will come as no surprise to you that as it’s a Tuesday and it’s a toolbox tip today’s toolbox tip is RoboForm. Yes, it’s the first time that as a toolbox tip has made a second appearance. I think it was probably the first one because RoboForm today is the first thing.
If I had to start all over again, RoboForm is the first thing I’d get. It is free and when you do actually get it by the way I think it’s $30 for life or something, I think? May have changed but it’s certainly won’t be any higher it’s cheap. It’s a life saver, please protect your security.
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