It’s Marketing for Owners podcast from Jon Butt.This is episode 164. Don’t forget to check us out on Itunes and Stitcher and now, you can find us on Soundcloud as well.
One of the biggest mistakes that we make as entrepreneurs is working on the wrong things. And it’s funny how often I speak to people about this because I am not perfect. Yes, really. I’m not perfect at all. So, what do I work on?
Quite often I will think “I’m great at that,” “That’s fine,” “I’m hopeless at this,” “I best work on it.” And that is completely wrong. That’s where we, as small business owners or entrepreneurs go wrong.
Quite simply, if we’re good at one thing and we’re not good at another, we should work on the thing we’re good at. We should work until we are absolutely bonafide, genius, experts, beyond anyone else.
And the stuff that we’re not good at, get someone else to do. Someone who is good at it because there is someone who’s good at it. The reason you’re not good is probably because it’s not in your nature to be good at it.
Here is something else — learn more about yourself. Do a Myers Brigg Test. Go to this site or get the book Strength Finders, which is an excellent book based on a lot of research from the Gallic organization.
All these things will tell you exactly what your strengths are.
Another great one is Anything by Sally Hogshead. She does the fascinating stuff; brilliant, genius stuff. But all these things would teach you your psychology and what you are pre-dispositioned to do or to be good at.
So if you are detail oriented person, then you should be organizing stuff and you should be doing analysis and things. If you’re not that kind of person, you shouldn’t be doing that kind of stuff. If you are not a detail-oriented, you should not be organizing and managing projects.
However, detail-oriented people are generally slow starters, slow to get going because they want to know too much. I’m one of those. It’s a pain in the neck. I can’t do anything about it. But I know other people who just dive in, run up to me like a headless chicken because they want to get on with stuff.
Then they run out of steam and then they need someone who is good at that to take it over and run with it, otherwise, it just dies at death at the start.
So complete opposites. Knowing what you’re good at is going to be great for your future and the future of your business. It also helps because you can get people, the correct people, to work with you. So if you know your strength is organizing, you need someone to get on with the work.
Hire someone who’s a great a starter who’s going to get on with the work and you can organize them. Don’t hire other organizers. So you need to know what that person’s like as well.
If you follow all this, it’s good. It’s dead clever. In Dan Sullivan’s strategic coach, they follow the Coby.com system and they go into days of training with Coby to learn more about it. They even go so far as ‘Coby-ing’ their clients so that they help their clients. So they help their clients get their staff Cobyied so that they can help build their businesses for them. It’s brilliant.
Drive Time Podcast
It’s time for our drive-time podcast because it’s Thursday. Today I am recommending The Art of Paid Traffic. Now this is a podcast by Rick Mulready. Rick is a great bloke. One of the things I like about Rick is he loves to learn. And he covers everything.
So recently, he had James Franco, covering Content Marketing, which is pretty much the opposite to paid traffic because James doesn’t spend any money to get his. He has a content marketing system and generates it all in a particular way, which he explained.
You can download his podcast in Itunes or in Stitcher.
And I like that that Rick doesn’t discount other method. He always shares the other perspective. Rick Mulready is a smart guy. He’s got a lot of information. He’s going to cover Facebook, Ad words, all the others.
It’s the art of paid traffic. Not just the art of Facebook. But he goes into depth about pixels and things, and then he gets other experts on. I like it. I’ve been listening to a lot of Rick’s stuff. I recommend you do, too.