I spend a lot of time online as you can imagine. All I hear from people is how many followers they have, how many likes they are getting, how many email subscribers they have, etc. etc.
Now, for the rest of us, it is very annoying and very frustrating when we hear about someone who is so wonderful, like Brendon Buchard, who recently hit 3 million facebook likes. Now when I first saw Brendon, which was quite a few years ago, he didn’t have anywhere near that many followers.
So why can’t I have 3 million followers?
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What about Twitter followers? Some people have hundreds of thousands of followers on Twitter. I do have quite a few followers on this social media platform, however, there are some people who have tons!
Take websites for example. You hear people talking all the time about their website statistics like a site that is getting 5 million views or something like that.
I don’t get that, but, are they actually measuring the right metrics, and are those numbers of any use whatsoever?
What if that doesn’t convert into customers?
Now I have looked at many websites, Google Analytics reports, and more — and I can tell you some have something like two or three thousand regular visitors every single day.
However, when you go int a little bit deeper, you find that 89% of those visitors spend less than 5 seconds on the website, or sometimes even less than that.
That means that they are being hit by things like referrals, bambots, and robots that hit websites like that. Those are insignificant.
You could be getting 50,000 visits a day. If only 500 of those are real people, then that needs to be the number you are looking at. So be sure you are measuring the right statistics.
Please don’t worry about other people.
If you are a little local business, you can have 150 followers on Twitter and have a great business base with that, because 150 local followers on Twitter, is your target market.
Do you really want to be talking to people 5,000 miles away and that will never be a customer? Is that going to benefit you? That is why you want local, engaged people.
Now I can remember David Siteman Garland, who is DSG — an early poodcaster of Rise to the Top. He famously launched his first product through an email list of basically 200 people.
He generated about $15,000 worth of business. I might have the stats wrong, but it was something like that.
The reason he did well is because those 200 were very engaged. They loved everything he did, and they were highly motivated to buy.
So make sure when you are checking your stats, record numbers that are significant to you, not ones that are significant to other people and their business.
Choose the ones that are significant to you and the ones that I call needle movers. So if you can bump those up and increase those, they will move the needle in your favor.
That could be increasing sales, increasing clients, increasing the frequency that people buy, increasing the average order value, increasing engagement, increasing comments on a blog, and other things like this.
Things that may actually do you some good. Please remember that it is not always about numbers.
Tuesday Toolbox Tip
I personally use Google calendar because I am Apple everything. I started using it because all my employees in my Fire Safety business use it and I thought it would be a great way to integrate everyone’s schedule.
It’s kind of a pain using it on an Iphone. However, I think it was John Lee Dumas that I heard say get Sunrise.
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It is free. It is available in the app store for all electronic devices — ipads, smartphones, tablets, etc. This app enhances your calendar.
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Are you spending too much time looking at the wrong numbers?
