He used to be one a vacuum cleaner salesman. Tim was great at what he did but didn’t enjoy it. So he started to learn how to market online.
Now Tim loves what he does. In all his roles, he is being the performer and being himself. And in the process, he helps people to accomplish their goals. What better job could there be?
Tim wouldn’t have his position at LeadPages if he wasn’t great at what he does. He says that a lot of that has to do with an growing email list.
Tim’s list building skills are amazing, that he decided to indulge us and share his top 5 secrets for anyone trying to build their email list.
#1 Quit What You Hate
Pursue your passion.
Tim explains how he felt while working as a cold caller, and it’s a feeling many of us can relate to. He felt like a shadow of himself when he sold vacuums and didn’t like the person he was becoming.
And when you feel like that, you know that a change needs putting in place. But sometimes it takes something to give us that kick. And for Tim, it was becoming an expectant father.
He gave himself a six-month deadline to get out of his job, and he did it.
But it was a steep learning curve. For example, he had to learn how to sell to people without looking at them.
However, his experiences as a cold caller gave him resolve which every entrepreneur needs. And it also taught him how to deal with rejection, which all people in business deal with.
We feel rejected when people leave without buying anything or decide to not join our mailing list.
So it’s important to not forget everything you’ve learned. Even in failure, there is a lot to learn.
Tim’s focus is now on helping people to find happiness and to achieve greatness. But he teaches not to try everything at once.
Rather than trying to learn everything involved in marketing online, pick one thing and become an expert at it.
Otherwise, you’re just setting yourself up for failure by making the task too big, and you’ll be the master of none.
So just focus on what is the most worthwhile now. Lay the foundations for the success before trying to build on it.
#2 Always Grow Your List
Tim’s podcasts and webinars focus on helping people to increase their conversions. Lead pages and boxes are great tools for doing that, but they need to put it in place in the right way.
You can’t just put it on your page and hope people use it.
And when Tim teaches, he is completely transparent and explains how LeadPages has made use of what he’s discussing.
But he also shows how to do stuff without using his LeadPages tool. So he has made himself a useful tool for everyone, even those who aren’t his customers.
He’s always showing people how to grow their email marketing list. But it’s important that you’re filling it with the right people.
Seeing you have tens of thousands of subscribers may fill you with pride, but how useful are they? Are they the type of people who are likely to purchase your products or services?
If not, you’re just wasting your time and effort. So focus on filling it with the right kinds of people.
When it comes to providing opportunities for visitors to sign up, Tim insists it’s better to offer them more opportunities.
He notes that if you quadruple the number of chances people have to opt-in, you’ll see exponential growth. You’ll see a seven times increase.
So it can have a huge impact if you just offer more opportunities.
#3 The Content Upgrade
One way in which you can get a potential customer’s email is to offer them a content upgrade. This is giving away something with your latest blog or podcast.
Both of them are marketing channels which can have a massive impact on the success of your business. You just need to be using in the right way and making the most of every opportunity.
The key to doing this successful is to be relevant.
Your giveaway should relate to the content they have just read or heard. Avoid just doing it for the sake of it. You need to speak to where the visitor is in their mind at that one moment in time.
Someone who has read a blog about making healthy smoothies may have an interest in yoga. But they’re currently thinking about smoothies, so give some related content.
You build the relationship through the journey of the blog.
The blog is helping them to realize what it is they want. Then as you build trust, you give them what they want. You don’t sell straight away; you wait until they’re ready.
Tim has tried this himself by adding relevant content upgrades to the top 10 blogs on the LeadPages website.
It ended up growing their list by 100,000 subscribers. Their opt-in rate went from 0.5% to 10%.
Once you know about it, it seems like an obvious idea. It’s fulfilling the needs of the person, and if they’re reading that blog, you know they’ll want it.
They start to think you’ve tailored this freebie just for them.
#4 Give Something Worthwhile
You also need to choose the right type of product to give away. The key is to aim for smaller, simpler content.
For example, eBooks are great. But when they’re quite substantial, they may never get read. Sure, they might give you their email address for it and download it, but it may well just end up as an unopened file on their device.
If it takes more than a few minutes to consume, they’re less likely to want to put the effort in and, therefore, won’t opt-in and convert.
That’s because you’ve already given them the information in the article or podcast they’ve just read or listened to. Instead, it’s better to give them a tool.
Give them something which can help them put what they’ve just learned into action.
Tim’s favorite tool to give away is a checklist. It isn’t complicated and doesn’t take too long for you to create.
If it’s for your blog post about smoothies, you could add a shopping list for the ingredients they need or a recipe of the process.
Or if you’re giving people inspiration for something they can create, what tools do they need?
But if you’re short on time, you could simply create a PDF for the blog you’ve written. Maybe they could do with a printout they can put on their desk to refer back to in the future?
Or you put a note at the start of the blog. “Short on time? We’ll email this to you so you can read in when you have more time.” It’s a simple solution for getting their email address.
Just be careful of overloading them with information, as it can often just get lost.
When you’re deciding on what content upgrade to provide your visitors, think about what you like when you’re consuming. What often gets you to surrender your email address on other websites?
#5 Become A Giver, Not A Taker
A lead box enables you to avoid putting an actual opt-in form on your page. Instead, when your visitor clicks on a link or image, which offers them something, a pop-up appears asking for the relevant information. There are a number of benefits to using this system.
A visible opt-in form makes people instantly think that the page is taking, and wanting something of them.
This can immediately turn them off. Plus you’re asking them to make a decision, there and then. And this forces a yes or no answer.
100% of the people of the people who decide to not opt-in, won’t.
However, disguising the opt-in with a lead box makes the web page look like you’re giving them stuff, and asking for nothing in return. By the time they receive the opt-in form, it’s on their request.
Now the people who had decided to not opt-in using your form are likely to give you their golden ticket for entry into their inbox.
This is what Tim calls the behavior momentum. By getting people to commit at a low level, by clicking the link, they are already in the process of saying yes and complying. This makes them much more likely to commit on this higher level.
And we at Marketing For Owners know how successful it can be.
Our free download on the side of every page brings up a lead box. And of the all the people who have clicked it, 89% opted-in and gave us their email address.
It’s a very sophisticated method for getting people to perform an action they would have likely ignored otherwise.
Tim has hosted over 400 webinars and has hosted over 100 episodes of his podcast ConversionCast. It’s been responsible for tens of thousands of leads and a 7 figure revenue. It’s clear he knows what to do, so let him start helping you to put your plan in place.
To have a chance of enjoying similar success, you had better make a start on his webinars where he goes into a lot more detail.
You should also opt-in to LeadPages emails and you’ll be able to experience how their ace marketing strategy works, first hand.
I’m sure you’ll grab a few helpful content upgrades along the way.