Identify Their Pain Points #382

Everybody has pain points. Your spouse, your boss, your customers — everyone including you has pain points.

When you are providing solutions to people’s problems, then you are going to get customers who love you, who knows that you understand them and want to stay devoted to you.

The customers will sing your praises from the rooftop, so you need to figure out what their problem is from the beginning.

Quite often, they don’t actually know.

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There is a great method that Toyota uses and it is called “5 Whys”.

You drill down to find out the real problem so you keep asking the why question. You keep doing this until you get to the root of the problem.

Then, when you can understand that, then you can provide the real solution.

For example — let’s say you are a marketing company. So, you are sitting with a client and you ask them, “What do you need?”, and the client answers, “We need more leads.”

Then you ask them, “Why do you need more leads?” Your client might respond, “We need more leads because the current ones are not consistent.”

Then you ask, “Why are the leads not consistent?”, which your client will respond, ‘We just don’t have a system in place to stay on top of it”.

Now you can ask, “Why don’t you have a system?”, to which your client will probably say, “We are too busy to put systems in place like this and are not really sure what to do.”

Then you can ask them why they don’t implement systems, and they might respond that it is not really their core business.

You just keep going like this and drilling down until you finally realize that if you keep going like this you are going to solve their problems.

From the example above, we can figure out that they don’t really have a lead generation system because they are not really sure what they are doing.

You, however do because you are a marketing company.

So then you can come back and tell them, “If I can provide you with a systemized, working, lead generation system, and brings you a constant flow of highly qualified leads, would you be interested?

Just see how this works. You can apply it and see how it works. You can actually apply it to your own business. You can drill down to the problems. If you solved your problems first, you will be in a better positions to solve problems for your customer. Now today, I am going to leave this as a shorter podcast, because it is as simple as that. Think of a way or a problem where you can use this in your own business.

Tuesday Toolbox Tip

Today is Tuesday and that means it is time for a toolbox tip. Today I am going to recommend an image generation tool for social media and your blog posts. It’s called Snappa. One of the co-founders of Snappa is Christopher Gimmer. He is a smart guy and is actually our guest in tomorrows interview series. The cool thing about Snappa is that unlike some of the other image generation sites, Snappa will link directly to your social media accounts like Facebook and Twitter. Click here to instantly download our FREE Book “The 71 Ultimate Marketing Tools”

Be sure and check it out and come back tomorrow to check out the interview with Christopher. It is going to be great.