The reason your current online marketing is not working is not your fault. It is quite important. Generally, the people in the web design game, are unaware of how your website should be created in order to generate sales.
Do you know what to actually do with your website once it is set up in the right way? There is not a lot of teaching out there and what is out there costs a lot of money.
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This is a good time to tell you about my Free Marketing Course. It takes you only 12 days but will teach you how to set up a great marketing program. It’s free so be sure and click over and sign up to get started.
Your marketing system has to have all of the working parts. For starters —
You Need a Website
Many people will tell you that you can use a Facebook page, a group, or even Google+, but no. You need to have an actual website.
It should not be on what they call rented ground.
Have a website and make sure it is one you can control and update. It needs to be on a content management system such as WordPress.
You Need to Be on Social Media
There are ways to manage your social media presence. You don’t need to be on it all day long. You need to set up a correct profile on all your social media platforms.
Specifically on Twitter, Facebook, and Linkedin.
Target Customer
Just like everything else, you need to know who your target customer is. Everyone has one, and most comopanies will have more than one.
Work on that and build it from the ground up.
Lead Magnet
Once you get all the other things above done, then you need to create a lead magnet. This is a one page report, an ebook, etc that you use to draw potential customers to your website.
When they come to your website and see your free offer, then they will give their email address and this will put them on an email list.
Lead Nurture
You follow through a process of once you get them on the list, you have to get to know them, get them to like you, and then they will trust you. You can get your customers to buy from you in this way without having a store like Amazon. You can do everything in your power to impress them. They need to be impressed. You want them to go from being purchaser to repeat purchaser and then to preacher. Click here to instantly download our FREE Book “The 71 Ultimate Marketing Tools”
Tuesday Toolbox Tip
Today is Tuesday which means it is time for a Toolbox Tip. If you want to know how to put a project together, then you need to use WorkFlowy.
It is free to use for setting up and managing projects. Just go find it and try it. It is genius.
Tomorrow we have a fabulous interview. Then I will be back for a short one on Thursday with a great drive time podcast.
