Don’t misunderstand me here. You are possibly called Jeremy Clarkson Photographer Limited or something like, well you know probably not something like that. But you know what I mean.
So I don’t want you to go off and change your limited name. And generally not often talking to people who haven’t started a business yet. But we do have our foundation level for a lot of you, in the owners club.
So what I want you to think about, and this is to get your thinking juices flowing, is your online name, your online business name.
Now the reason I say about this is because the other day, I am not going to say what they were called but imagine, so imagine Jeremy Clarkson Photography.
It would be JeremyClarksonPhotography.co.uk. It’s too long. Yes it says what it is, what you are and yes it’s your name. But let me just make you question yourself a little. Is it your ego?
Do you need to see your name up in lights? Is that what it is? Because it generally is, it is sorry and you are no different to anyone else. Don’t you worry. What about Trump Plaza? Yeah exactly. So it doesn’t necessarily have to have your name.
Let me give you an example so I can better explain. Because so if you take a magazine title, if you go down W H Smiths, Barns and Noble, depends which country you are in. and look at magazine titles. And I mean more of the trade ones.
How many are pretty much exactly what they do? You got like PC Advisor, Better Homes and Gardens. Things, you know horse and hounds. Or is that just a Hue Lory movie? Is that fore wording in the funeral? That kind of thing.
Of course it’s Mary Claire and all these, but I mean more the trade ones. Think of the way they title it. Because in a very short centered, a phrase, they want to get out what it is. It’s just what it is. What is it?
And this is the thing. When you are thinking about your online name and presence, what you’ve got to remember is that yours thinking well people know what I do. So let me give you another example.
Say you’re builders. You are Peter Smith and Co. and you are builders, you’ve got it on your vans, you are builders. You are contractors. And you might say everybody knows what we do.
And when we get on their website, it’s pretty obvious what we do. But here’s where you are getting it wrong. Because the people that know what you do, and know who you are, and who know your web address, they already know you.
They know of you. You’re not thinking about what we are trying to do here. We are trying to attract new clients. We are trying to attract new clients automatically with very little effort, and very little work.
The internet has given us that opportunity. Social media has given us that opportunity. These things are free, they are just there. And what is happening is if somebody looks up a, I don’t know what an extension for the house and you look for local building contractor.
And yours comes up. They might just skip past it because it does not say in that blink of an eye what you do. Whereas others may do.
Now you are Peter Smith and Co. but how about Better Homes by Peter. I am just thinking of the cuff so don’t laugh. But Peter, I am not going to say Peter’s Extensions. But it’s Extensions by Peter. You specialize something like that.
A Couple of More Tricks
And another couple of little tricks by the way. If your one isn’t available, do not automatically go for one of these .uks or .com.uk. You really must use .co.uk in your country or .com in America or other places. Use your country’s specific name.
Check that someone isn’t already trading with that business name in the say .com or the other version. Try and get the .com as well as possible. If possible.
If it’s not available don’t use all these fancy new extensions. I mean it can work, .agency, .club, .whatever.
But I’d suggest something like .co because that’s more universally acceptable. If you’re in software, .io; there’s ones like that. But be careful.
And this by the way, just going to, another punt for the Owners Club. This is the bit where people get this wrong. Who do you ask? Who do you know? Who knows this stuff?
You don’t know anyone to ask. And that’s the point of the owners club. All these things you can ask. Okay, anyway.
Just to end this, alright. Think of that name.
If you want to speak to me about it, I can help you. I know a few thing or two about this, but you can do it for free. Just go to www.MarketingforOwners.com/freetime. Grab a free call with me.
Tuesday Toolbox Tip
Now it is a Tuesday. So time for a Tuesday Toolbox Tip. And today I am going to recommend LeadPages.
If you are not sure what that is, it is landing pages and getting people to opt in to your list which is the entire point of having a website and being online in the first place, by the way.
If you’re not sure about that, again speak to me, and I’ll explain why.
We use these lead pages. It makes it easy. They are plenty of other ways of doing it. It makes it so easy and I do not like to have to mess about finding things out. I just want easy stuff that works. And that’s what it does.
If you want to know how we use it, if you went, we had a webinar last week. 3rd Wednesday of every month. If you went there, that would have been signed up on a lead pages page.
If you go onto the website, and look on the right hand column, sign up for the 71 Ultimate Tools Book, which is pretty good by the way.
That is a lead box, lead pages. Anyway, it’s great that’s why I recommend it. And that’s why we use it. Simple as that. They haven’t paid by the way. That’s not them paying. That’s me recommending.
Tomorrow with our Expert Interview Series, I am interviewing Jon Dick who is the VP of Marketing for Hubspot.
You think he might know some stuff. He sure does. Nice guy. Wednesday Expert Interview Series, Jon Dick. Don’t miss it. I’ll be back soon.