Here’s one of the things. I mean these are the kind of bits of advice that I give. Of course you’re thinking yeah I got that covered, I’ve got an email signature. Well have you? How does it look?
I’ve got a supplier at the moment who is massive. They are one of the largest in their niche. They are worth a couple of hundred million, alright?
And they are doing work for me, but every single time they send me an email, their logo and their twitter icon and all that kind of stuff from their signature come in as attachments at the bottom.
It doesn’t display properly. They are all attachments. And when I try to reply it, and, or forward it, it adds these attachments. I have to delete them. It’s such a pain.
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So what do you need? I am going to tell you how to fix it up and how to get it, sort it easily.
#1 Your Name
First of all, you need your name. Not rocket science. But I mean your name, as in Jon Butt. Not just Jon. Don’t assume that people know what your last name is.
So put your name in your signature. And by the way, if it, like in my signature it says Jon Butt. I still write Jon at the bottom. And then signature below that. It’s a bit more friendly.
#2 Your Website Address
Secondly you need to have your website address. Now this may seem obvious but the reason I am saying this is because there’s a whole load of you who are thinking it’s in the email address.
They can figure it out. So yeah, so for instance I have Jon which for your information is spelt J-O-N. jon@marketingforowners.com. Of course people can figure it out. Can’t they?
Well you’ll be surprised. And I mean you WILL BE SURPRISED. How many people do not know that that automatically means that will be the website address.
But often means a website address. People do not notice. Quite often when an email comes in, they don’t even see the email address. It’s not displayed unless you go into the details.
Please don’t assume anything. Put that website address there and make it clickable. Because you want people to click and visit your website.
Remember even your suppliers, even for instance we supply, you know my business, my fire safety business, we sell fire extinguishers as an example. Even my bank has fire extinguishers.
Why couldn’t they be a customer? Why couldn’t someone happen to know that they needed something. Oh have a quick look at that guy. Yeah, don’t assume anything. So make a clickable website address. That’s 2.
#2 Social Media
Your business should be using social media. So I mean your business social media things, because remember if you go back you have a business Facebook page.
It should not be your personal profile. That is different. Even if it’s the same name. Even if you are Jon Butt Enterprises. It should be different. Same with twitter and everything.
So the ones that you use, you don’t have to have them all if you are not on Google Plus, if you are not updating Instagram, if you don’t like using snapchat; Don’t put them in. put your twitter, your LinkedIn, your Facebook.
But make them links. Don’t just write where to go, make them links. Use the icons so people can recognize what they are. Make it easy. So it’s 3.
#4 Your Photo
You’re thinking oh no. You don’t have to have your photo. I don’t understand what you’re worried about alright with the photo. But you may be thinking how this works. Why should I have to put my photo?
If somebody comes in and visits you, you don’t put and ask and say I am not looking at you. I am not showing my face. What are you, what are you worried about?
Do you think, and I can understand ladies you may be worried that you don’t look like Raquel Welch or Kim Kardashian or whoever. And or you didn’t have a good photo or so on.
But these are tiny. It adds friendliness. It adds a face. It shows you’re human. It makes you easier to deal with.
When people phone you, they know what you look like, they it just makes life easier. And when I say photo, here and anywhere else.
So this includes your LinkedIn profile and your twitter and Facebook and everything. Don’t put a picture of your cat. Do not put a picture of your dog. Guys do not put that photo from your Hen Party.
If you haven’t got a photo, get your smart phone out. Step outside on a pavement. On the street. Walk down, stop someone. Give them a phone and say would you mind taking a photo of me?
Tourists do this everywhere. I’ve never met anyone who says no. Take a photo if you are incapable of taking a selfie. Or getting someone next to you do it. Just get a photo. Get a close up, use that. A modern one. Don’t worry it’s tiny.
If you can’t do that, please put something like the company logo or something there. But use an image of some kind. Think about the photo thing please. That’s 4.
#5 Add a P.S.
The final one. Simple. This is not so much a P.S. it’s kind of like the P.S in the signature. Add an offer. An offer, and what type of offer would this be Jon?
This would be a link to your lead magnet. The thing, the opt in, the landing page. The thing where someone can go and get your report.
Your 5, the 5 tools we use every day in our photography business. The first, the first 5 things to do when I don’t know, when putting your boat back in the water.
If that’s kind of thing you do or something like that. Whatever it may be to get someone on your list because this is another opportunity that is free. Free. No money.
So, so what if no one clicks it. How about if one in a hundred clicks it. Wow. They are the interested one. And those are the only ones you want to have your lead magnet.
How about some of your suppliers, some of your friends. They may actually be interested in what you do.
But I doubt that down in the pub, you are going to say hey if you signed up for my lead magnet. When you send them an email about something, and it’s got your signature on the bottom, then they might click it and say alright. You will be surprised. Anyway, end of.
And how do you do that? Without just adding links? Or getting someone to make a template. You go to a company called www.WiseStamp.com. WiseStamp.com.
Now I am not sure if they still have a free version, but as it says upgrade to pro. When I had a look at it, so I use the pro one.
In Marketing for Owners we use the Cheapskate pro one and we share it. Because you can add unlimited email signatures. Don’t tell them.
In my company at Fire Protection Online we use their business one. Which I think it’s $2 per month, per user. But that means that none of my individual staff can troll .
So all the staff have their signatures. And it’s controlled centrally so we can change the message. We can put the latest offer, the latest something in the bottom.
And it changes everyone instantly. And they can’t sort of do it, when we used to make them up ourselves, everyone’s looked different.
Tuesday Toolbox Tip
Today it’s Tuesday’s Toolbox Tip. And I am going back to the good ones. This my friends is brilliant. www.Fiverr.com. F-I-V-E-R-R.com. Go there, look at images, if you take photos for your website, image cut-outs, cut out the background, feature them on a white background, makes them bigger and clearer. Photoshop, have things touched up. Have a logo made. Have your logo, what’s called vectorised. So make it large. So it can be used on large scale printing, get rid of the little one that goes all blurry. All that kind of stuff. You go and see. Click here to instantly download our FREE Book “The 71 Ultimate Marketing Tools”
Tomorrow is Expert’s Interview Day. We have Gary Turner of Xero. How he took a business from zero to 25 million, and growing. It’s great. See you soon.
