This is your tip for today and this is a goodie, from me Jon Butt. Schedule, schedule, potato, potato, up to you. Same thing. First of all you have to create content. That may be videos. That may be a podcast.
Yes like this. It maybe blog posts, it may be guests posting posts. It may be social media. It is content. There are many formats.
Very simply you have to create content if you want to succeed in the modern world. Sorry that’s the way it is. But it’s not hard. It’s especially when you have a schedule.
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Now the reason you need that is because otherwise you are trying to fit it in between stuff, and you’re late, or you missed deadlines or someone needs it and I’ll do it right now. It’s not going to be very good is it?
Also if you have a schedule, you can get others to do it for you. And it can be organized. Trust me it is remarkably easy. Much easier than you think. How to get others to do this stuff for you. Quality stuff, I mean for free.
If you want to know how to do that, I suggest you go to www.theOwnersClub.co. Scroll right down to the bottom. Find a bit where you can contact me and get free half hour.
And I’ll tell you for free without you having to join and pay 29 quid a month. If you do, I’ll tell you there as well. Honestly, easier.
How Often?
So first of all, first thing first, you need to consider for your schedule is how often are you going to do it? Quite obvious as it’s a schedule.
Now you might say, oh Jon how often do we have to blog?
So let’s talk about it. Let’s assume we are blogging. So the thing is, it has to be regular. So if you are going to blog, once a week, then you need to write a blog post once a week.
If you are going to do it on Mondays, Wednesdays, Fridays, do it Monday, Wednesday, Friday.
I’d recommend on your blog that you have somebody find a coder to remove the dates of when it’s published. Then it doesn’t look old.
If someone reads something that you put up yesterday, it looks a day old when it’s got a date. If it hasn’t got a date, they just read the information. See what I mean?
With this, this is a podcast. You’d expect this to be here every day. This is every day, Monday to Friday. I can’t take a couple of days off and just not bother. Like the 9 o’clock news, the 10 o’clock news on the BBC.
It’s going to be at 10 o’clock every day. Everyday. Occasionally if it was twenty past 10 or they didn’t have one, what’d you think? Exactly. Same with yours. So decide.
No I cannot advise you on how many times. But I can tell you that this, once a month is not enough. Once every couple of weeks is probably okay, as long as it is constantly every couple of weeks and its good stuff.
Beyond that, it’s up to you. If you’re going to do it every day, you are going to set yourself something to live up to this.
It’s going to be a struggle. You are going to feel like you are on a mouse wheel or a treadmill, you are not going to be able to get off. Don’t set, you can up it later. Don’t overdo it. Please.
The Seasons
Next one is consider seasons. Now of course you may not have seasons. However even in our business, in fire safety business there are no seasons.
People buy the stuff all year long. But when it comes to the winter, there are people who may have product, have fire extinguishers outside who need to consider anti free ants, cabinets and things.
In spring, people put their boats back in the water and they open up their campsites for holidays and mobile home parts and lettings and so on for Easter and things like that. So perhaps they are going to look at things then.
In the summer, in the UK, people may be considering driving into Europe. In which case, they may use, they may need EU driving kit. Yes we are still in the EU, and even if we weren’t, you’d still need it. And yes, we sell them, they are very popular.
In October you turn on the central heating, you probably want to look at stuff relating to, say carbon monoxide alarms and things like to that. So we can create seasons that aren’t very obvious.
Unlike if you are in fashion and things, it’s more obvious. So think of seasons and try and put, it helps you to think in advance of what you are going to post and when you are going to cover it. We’ve got tons of products. And now we can think of when we are going to do them.
Monthly Meeting
The next one is I recommend that you have a monthly meeting with yourself or with someone else. And you decide what going to go out that month. Or you do the next batch. We do this, we batch stuff. We don’t decide to write it every Tuesday. We do them, batch them in advance.
In fact in my business, I don’t do this. They are done in 3 months’ worth of batches. 3 months’ worth of posts, they are all organized, takes about 2 weeks, hour a day with you know, with someone’s input, even using out resources or the writer. We have an in-house writer. But still needs same meeting, same process.
But they are done 3 months’ worth. They are all processed, they are all scheduled, and then the guys get on with other work. But so how do we start them.
We decide on the subject, and then write out the titles. So write out the title, the headline. So that headline will have your keyword in and then that headline will have, after that headline, you will just put in some 4 or 5 bullet points. Just little talk about this.
For instance, if you are going to talk about Carbon Monoxide alarms. Carbon Monoxide by the way is the silent killer.
You know when your boiler likes and so on. And everyone dies in your house because you can’t smell it. You can’t, it’s anyway. Read up about it, I am not going to tell you about that. But if we are making one on that, say the dangers of, or how Carbon Monoxide kills you silently.
So one bullet would be what is Carbon Monoxide? 2, how does a gas differ? 3, how can you prevent it for? 4. What does the alarm do? 5. What to do first? What to do next? Something like that.
And then write it, someone will write it. There are some guidelines. Someone can then write. And they can remember what the theory was going to be about. Okay?
Images
Pick images. We tend to put an image in for every, can’t remember the formula now. Every couple of hundred words. Image rich. Everyone needs image.
So you stock photography. When I mean stock photography, I don’t mean pictures of multi-racial people, all smiling in suites, holding hands, and so on. I mean places like UnSplash, Pixabay, Stockpic, it’s all these free image sites.
If you go on to MarketingForOwners.com my website and search for free images, there’s a couple of posts there on numerous free images that won’t get you fined for stealing. Do not go to google images. Those are not free. That is stealing. Okay.
Posting
The next is posting. So in this process, so there needs to be, so you’ve got, you’ve got how often you are going to do it.
You’ve got your seasons, you’ve got your titles with the bullets, and you’ve got images. Four things, where you are going to get images from. And then posting.
Someone has to do the posting. So you are going to put in, when it gets posted, and then social media. Where are you going to share it? And follow up shares.
Once you have written post, don’t just share it on Facebook, and then never do it again. You spent a lot of effort on that. Share it again. Repeat it.
Use a tool like Buffer, or Hootsuite, or Meet Edgar to do that. In fact Meat Edgar has a library. So you can put it up and schedule these for ages. But there are other ways of doing this.
But remember to put it in. when are you going to share it, so develop a little system. And if you think I don’t know. Just google social media sharing calendar. Find some examples of people who’ve written about this. Copy there’s and start there. Right?
Don’t think, oh wonder how often. Just copy someone else if you’re really stuck. Someone who’s an expert in social media.
Tools
Now to help you do these, there are numerous tools. The best one is Coschedule. It plugs into WordPress and anything, you should be using WordPress anyway.
If you use what we use, we use Rainmaker. If you go to MarketingForOwners.com because there’s different ways of getting to it, and you don’t want to get stuck with their podcast.
Scroll all the way down to the bottom and in the bottom there’s a link says ‘Made with Rainmaker’, click that and it goes through. It is an affiliate link, but hey it’s the same price. You can find it on google yourself if you want.
Go there, that has an inbuilt scheduling tool for your posts, and for your social media shares and stuff like that.
You can also do this in Trello. Trello is free. Coschedule is a paid product. It’s very cheap. But it’s paid. Do it in Trello, or just in simple Excel Spreadsheet.
Tuesday Toolbox Tip
It is a Tuesday. It is Tuesday’s toolbox tip. And today, the tool I am going to recommend is WhatsApp. You think, why. Because it’s great, and you can setup WhatsApp groups and text people. People answer texts, so I am not suggesting you spam them, that’s horrible. But if you have a small audience and they are willing, use it. But for contacting people overseas and other countries, you can actually phone them now. And the phone calls are like normal phone calls. Did you even know? I didn’t, and I am on WhatsApp every day. My, I think my son said oh just use WhatsApp that phone thing — it’s brilliant. And it’s free. You can speak to people on the other side of the world, suppliers, etc. use WhatsApp. Tomorrow is our Experts Interview Series. It is Aron Randolph and he is one of my favourites. I think it goes in my top 5. The guy is brilliant. Click here to instantly download our FREE Book “The 71 Ultimate Marketing Tools”
I loved it and I loved speaking to him. Wonderful guy. You will like it, I’ll be back soon.
