Are you making the most of your e-mail signature? That might seem like a simple little thing. You probably think, yeah, of course I am. I’m using it, I’m putting my name on it, and I’m putting the company website on it.
But are you really making the most of it? Think about how often your e-mail signature is seen. And by signature, I just mean the end of an e-mail. The “Best Regards”, “Kind Regards”, “Thanks”, “Talk Soon”, “Jon”, etc.
That’s going to be seen by suppliers, by customers, and by every single person you email. So have you organized it? And if you have a company with staff members, is your signature uniform for everyone — or do you let everyone just choose their own?
What should my email signature look like?
Well, first of all, you need to have your whole name listed. A lot of people don’t know what your last name is. Make sure they know what it is.
Next, have it feature your website address and preferably a link to your website. People are very, very lazy. If you want them to have a look, just make it clickable.
Is it necessary to put your e-mail address in there? Well, not necessarily, unless you are replying to another company.
People like to follow on social media, and people like to check companies out. You’ll learn a lot about someone from their social media. Get your twitter handle in there, Facebook, LinkedIn, Instagram, Pinterest.
Don’t flood them with every social site, just the ones that you are commonly active on. A friend of mine actually gets most of their traffic from Pinterest, and they actually write, “We like Pinterest the most” and highlight it. They get a lot of followers that way because they attract people who like Pinterest.
Should I Add a P.S.
Of course you’re not gonna put a P.S. every single time, but I can guarantee that the P.S. is probably the most looked-at part of your e-mail. People want to scan down to the bottom of an email first to see who it’s from.
The first thing that their eyes will be drawn to is the P.S. They will probably say, “Oh, what’s that? What did they forget to say?” The P.S. is where you can mention an offer, a landing page.
You might think, well, hang on, I’ve got their e-mail because I’m e-mailing them. But you want them opted into a mailing list, into a permission. You want them to give permission to mail to you so you can mail them special offers.
Now, you may be surprised thatone of your suppliers may want to become a customer. Have you ever thought to ask? Give them that opportunity. Make them decide. Let them decide for themselves, get them on your mailing list.
Tuesday Toolbox Tip
Now, today is Tuesday. So coincidentally, today is Tuesday Toolbox Tip and I wan to tell you about a fabulous little bit of software that I and my businesses use to get around the e-mail signature uniform problem.
It’s called WiseStamp. They have a free level and they have a paid one. We use the paid one, and that means that as a business it’s centrally controlled.
You have access to a control panel so that every single signature has the exact same design, the same look. It would have the same Twitter or Facebook handles for the company. But you can alter them for individuals if that’s what you’re set up.
And if you have a message, a marketing message, you can append it to every single e-mail. And you can change it. You can include the latest tweet. They have lots of apps that they integrates with to include the latest this, something from your blog, links.
You can put your picture on there. You can put your logo. They have layouts galore. It works with Gmail, Hotmail, Yahoo, and Outlook (and I am sure others as well). It’s all there. Go to wisestamp.com. Just try the free one. It’s great, I love it.
And it’s so neat and it will make you look so, so professional. Go on, give it a go.
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What does your email signature look like?