If you’re still not utilizing Pinterest to market your business, it’s time to start.
Since 2012, the simple “pin board” sharing site has become a powerhouse for savvy social media marketers, bringing some businesses many times more traffic than Twitter.
And that’s despite the fact that Pinterest is a still-growing platform with just 70 Million users (compared to 302 Million on Twitter and 1.4 Billion on Facebook).
Pinterest works much differently than other social media platforms, where people tend to connect with people they know, network with other professionals, or stargaze.
On Pinterest, people connect over similar interests, often creative ideas or visual “wish lists.”
If you think of Pinterest as the world’s biggest recipe box and wedding planner, you’re not entirely wrong, but you certainly don’t need to be in an industry popular on Pinterest (food, wedding, travel, photography) to benefit from it.
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