We all know that social media is a must these days. Most businesses are now utilizing Twitter as part of their marketing. So by not being on board, you really are losing out.
By being on Twitter, you can build a brand and raise awareness of your business. You can give your company a human voice with a personality your customers will want to connect with.
And you can build relationships and connect with them on an emotional level.
But it also allows you to provide a better level of customer service and see what everyone is saying about you.
It’s better to be a part of the conversation than having no clue what people say about you behind your back.
A lot of people, even today, find the thought of wondering into the social media world scary. And even more are not utilizing it to get the full potential.
Well, we want to help you and your business be better than your competitors on Twitter.
That’s why we’ve compiled a definitive guide to help you market on Twitter and boost your public profile.
The Best Articles You Need To Read
There is so much written online about how to use Twitter. That’s why we’ve sifted through them all for you and found the best one you should read now.
1. The Small Business Guide To Twitter
By – Simply Business – Click here to read the article
This is a brilliant step-by-step guide which will guide you through everything you need to know when setting up your Twitter account. It will then help you to learn how to use it once it’s up and running.
2. Twitter Tips For Beginners: Everything I Wish I Knew About Twitter When I Started
By – Buffer – Click here to read the article
Instead of learning from your own mistakes, learn from the mistakes the rest of us have made. That means you can ensure you get everything right the first time.
3. How To Use Twitter For Business And Marketing
By – Social Media Examiner – Click here to read the article
This article will help you to understand why your business should be on Twitter now. By building strong foundations for your Twitter profile to rest on, you can enjoy great success.
4. How To Use Hashtags On Twitter: A Simple Guide For Marketers
By – Hubspot – Click here to read the article
#Hashtags are big on Twitter. They’re a great tool which marketers can use in connecting with their audience. This blog post will educate you so you can make sure you’re using them properly to avoid any embarrassment.
5. Business Challenge: Building Your Audience
By – EOFire – Click here to read the article
Many people struggle when it comes to building their audience on Twitter. This will help to get them to trust and value what you have to offer them and build your relationship with them.
6. The Ultimate Guide To Building Your Twitter Presence
By – The Social Media Hat – Click here to read the article
There are a lot of people and business on Twitter. So how do you get yourself heard above all the noise? Using proven methods, this will help to get your presence known.
7. How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use
By – Social Mouths – Click here to read the article
Twitter is a fantastic tool for directing people to your website to consume your content and buy your goods. This article will guide you in doing exactly what the experts do themselves.
8. The Complete Guide To Twitter For You Content Strategy
By – Mention – Click here to read the article
Rather than just running in blind, this helps you to take a step back and actually plan what you need to be doing. Every step of the way.
9. Two Simple Twitter Tips To Virtually Dominate Your Niche
By – Rebekah Radice – Click here to read the article
I don’t want to burst your bubble, but I doubt you’ll ever rule Twitter. However, you are very likely to control your niche on Twitter and dominate the area you reside in. This is how you can do it.
10. 4 Visual Marketing Ideas To Boost Twitter Engagement
By – MaxiMize Social Business – Click here to read the article
By using images in your Tweets, you’re practically guaranteed to boost the number of people who engage with them. That’s because you grab their eye whilst your competitors go unnoticed.
The Best Free Tools Around
In business, we haven’t always got money to spare, so these tools will allow to still have an epic Twitter profile without spending a dime.
This is the best social media management tool. Here you control all aspects of all your Twitter accounts, such as followers, add images to Tweets, and schedule Tweets. Plus it allows you to manage your activity on all social networks in one place.
This gives you a way of visualizing and tracking the growth of your followers and compare it to that of your competitors. That then enables you to see whether your new techniques are working, and how much better you’re doing than everyone else.
BuzzSumo allows you to analyze what content is performing best for any topic, competitor or on your own website. You can then discover the number of Twitter shares from top influencers, and who is sharing the content.
You can create good-looking images to accompany your Tweets with ease using Canva. It has all the optimum sizes pre-loaded so you haven’t got to worry about what size to make it. And plus it has ready-made templates to help when your creativity isn’t flowing. You’re bound to boost engagement with this tool.
This is Twitter’s tool for broadcasting live video from your smartphone. It instantly notifies your followers when you’re live, and they can join, comment and send you hearts in real-time.
The Best Paid Tools Available
Once you grow, you’ll then want to ensure you carry on the upward trend. These are the tools used by the big names in business. They enable them to control their online presence and optimize everything they do on Twitter.
When it comes to scheduling your Tweets, Buffer is the easiest for managing them. You can even schedule a Retweet using it. Plus you can see the engagement rates of what you post.
2. Post Planner
With Post Planner, you can find, plan and post better content which will boost your reach and your social media engagement. We all have trouble deciding what to post, and this enables you to stay ahead of the curve.
We all want to grow our social media engagement, and they created this tool with businesses like yours in mind. You can create and execute a social media plan, manage your output and use it to aid customer service.
SocialBro is a powerful platform which enables you to analyze and visualize your network in a variety of ways. Plus you can use Buffer and Hootsuite within it. This also enables you to discover the best time to Tweet and will target your audience with precision.
This has the ability to monitor what everyone is saying at once. Therefore, you can track what people are saying about your brand or specific keywords. You can then use it to track and analyze how your business performs on Twitter.
There are some great infographics around to help you better understand the power of Twitter. They will also give you some great ideas for what you can be trying with your profile to become one of the best.
4 Blogs You Should Always Be Reading
There’s no better person to learn from than the actual Queen of social media. She has absolutely nailed how to use Twitter, so you can never stop learning useful tips by reading her blog posts.
Follow Rebekah on Twitter and on Facebook.
The name says it all really. You should use this as your guide for everything you do on Twitter. By reading their blogs and listening to the podcasts, you’ll become an expert.
Follow Social Media Examiner on Twitter and on Facebook.
Their tools are great, so you know their advice will be too. Their posts will give you plenty of new ideas, keep you up to date and make sure you harness the full power of Twitter.
Follow Buffer Social on Twitter and Facebook.
Their posts will help you to master everything which is possible with Twitter. Keep in with them and you’ll soon make all your competitors green with envy.
Follow Sprout Social on Twitter and Facebook.
With all this advice, you’ll have no problem mastering Twitter and becoming the person all your competitors will want to emulate. When you start to put it all into practice, without a doubt, you’ll see a significant improvement.
You may only have 140 characters, you can make every single one worthwhile.