If there is one drum I beat over and over on this blog is the importance of content — and loads of it!
Content must be the main core of your marketing plan, your social media efforts, and your ongoing conversation with your customer base.
We’ve covered the importance of content and even talked about how to create it (and not want to hang yourself in the process.)
One content element we haven’t yet covered is time. When you talk about certain topics, timing is almost as important as what you talk about. Back when the only content regularly created was for magazine and newspapers, only one kind of person would have to think about content planning. An editor!
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