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Marketing For Owners

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Jayne Hallock

9 Ways to Boost Your Referrals

1 November 2015 by Jayne Hallock

If you really want to build your sales, you need to follow these  tips on 9 ways to boost your referrals. Quick – think of the Apple brand. Who first introduced you to it? If you love Macs, who was it that first convinced you to try one? I bet it wasn’t a television ad. If you dislike Macs, who do you wish would stop trying to ‘sell’ you on them? It’s not the ads driving you … [Read more...] about 9 Ways to Boost Your Referrals

How to Get Great PR

18 October 2015 by Jayne Hallock

I am very likely dating myself here but…remember Peter Brady of the TV show The Brady Bunch? There was at least one episode where he was following his family around, badgering them for a good story, playing ace reporter “Scoop.” … [Read more...] about How to Get Great PR

9 Tips & Tricks to Reach Your Niche!

11 October 2015 by Jayne Hallock

Like any self-respecting comedy fan, I adore Amy Schumer.  Her movie, Trainwreck, has done well at the box office and the critics almost unanimously praise it. … [Read more...] about 9 Tips & Tricks to Reach Your Niche!

6 Steps to Creating a Hashtag Campaign

4 October 2015 by Jayne Hallock

Oh hashtag. You odd, compelling little pop culture phenomenon. You overused catchphrase.  You silly thing that the kids are texting about these days. You powerful search marketing term? … [Read more...] about 6 Steps to Creating a Hashtag Campaign

6 Steps to Creating a Killer Brand

27 September 2015 by Jayne Hallock

Everyone’s doing it. Going out on their own. “Hanging out their shingle.” Opening their own business. In one respect, it’s good news for you, the burgeoning business owner. … [Read more...] about 6 Steps to Creating a Killer Brand

Scope the Competition — 11 Periscope For Business Tips

20 September 2015 by Jayne Hallock

I’m reading a really creepy but really wonderful book right now. (A.K.A My favorite kind.) It’s called “The Circle” by Dave Eggers and it really captures the power and the transparency of our online world. … [Read more...] about Scope the Competition — 11 Periscope For Business Tips

Lead On! 7 Ways to Become a Better, More Effective Leader

13 September 2015 by Jayne Hallock

It all seems so simple at the beginning. When you first opened your doors for business, most likely it was just you. You, your home office, your favorite plant. Maybe a sleeping dog at your feet. … [Read more...] about Lead On! 7 Ways to Become a Better, More Effective Leader

Google Best Practices – 8 SEO Must Do’s

6 September 2015 by Jayne Hallock

S-E-O.  Those three letters that can strike excitement (or depression) in the hearts of online marketers. When it works well and Google rewards your SEO efforts, the traffic and the leads can be astounding. … [Read more...] about Google Best Practices – 8 SEO Must Do’s

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