Never underestimate the importance of your blog post headline. Headlines not only get the attention of potential readers, they also play a major part in SEO.
Now, you know that keywords have to be used carefully and sparingly to keep the search engines happy. Nowhere is it more important for SEO than in your headline.
Your headline should reflect long-tail search engine queries. That’s a sort of fancy way of saying that your headline should be or contain a phrase that real people will search.
At the same time, it should have some kind of emotional appeal to readers.
That can be a tricky balance. Focus too much on your keywords, and your headline could get lost in a sea of similar headlines.
Sorry, access to this special content
is for ‘Owners’ only
Owners log in
Not a member of
the Owners Club yet?