Did you know that 1 in 3 of people will purchase a product after watching a how to video tutorial?
That’s according to a recent study by Google.
It was also revealed that ‘how to’-related searches are growing by 70% every year on Youtube. And this study from Searchmetrics in 2015 revealed that 55% of all keyword searches in the USA returned at least one video in the search results pages.
Even more interesting? Most of these videos were hosted on Youtube.
If that hasn’t made you sit up and take note, then I don’t know what else can.
Jump On The YouTube Bandwagon
Video is big.
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