Every business – at its core – is a people business. Your customers are people. The more you treat them like people, the more loyal they will become. … [Read more...] about Delegating Tasks – Should You Be Doing That Job?
Did you know that 1 in 3 of people will purchase a product after watching a how to video tutorial? That's right. One third. That's according to a recent study by Google. It was also revealed that 'how to'-related searches are growing … [Read more...] about How To Make An Effective 'How To' Video
Did you know that you can use Gmail for your business email? Yep. For example, say your web site is abcde.com, and your email is … [Read more...] about How To Use Gmail To Save Time, Money And Headaches With Your Business Email
Do you know what the sole purpose of your website should be? In my opinion, assuming that your site is not a full-blown ecommerce site, the main aim of your site is to generate leads. And, that means getting … [Read more...] about How To Create A Short Course For Your Lead Magnet
If you want your site to make money for you, then you need visitors. Website visitors are known as 'traffic'. Like a siren, Google lures many web site owners with the call of its free traffic. I mean, if your site can rank number one on the first page of Google, for a keyword that brings a rush of ideal customer prospects to your site, then you'll be laughing all the way to the … [Read more...] about How To Conduct Simple Effective Keyword Research – And Why
Do you know who your ideal customer is? Many business owners make the big mistake of targeting everyone. Everyone! You might think that's a wise move: Target everyone and reach the most amount of people possible, right? Well, sorry to burst your bubble but this couldn't be further from the truth. In reality, this approach dilutes your message. And the result? You end up … [Read more...] about How To Create Your Perfect Customer Persona Template In 15 Minutes
When you’re running a business, it’s easy to feel overwhelmed. It happens to every business owner sometimes -- but it shouldn’t be like that all the time. If you find yourself frequently having a hard time keeping up with your business, even with increased help, you might be failing to prioritise well. Prioritising is a vital part of running a business. Put simply, … [Read more...] about How The Impact/Ease Grid Will Multiply Your Profits