Over this month, we have been covering one of 5 questions that every entrepreneur should be able to answer and this one is the WHO.
This is so you can truly be successful online and #4 is WHO — who can we sell to online? Now, I have covered quite a few online.
We started off this month by telling you about 3 great SEO plugins you need to be using to boost that SEO you are working on.
In the WHO this is where we cover the presence of yourself with a website and getting yourself out there.
[player]
Then, I also talked about the 3 essential elements every website needs. These are very simple and makes it more effective so that you do not have to do all the work.
You should not be messing about so use these so that it will free you up to go out and get some of those sales.
We also covered profiles, because we only want to talk to people in our target audience because we do not want to waste time and money on people who are not our target purchaser or buyer.
I even showed you last Thursday how to build a customer profile in 15 minutes. There is no reason you cannot do this.
Then I covered why you need opt-ins and pop ups on your website. Don’t tell me you don’t like opt-ins. There are many different ones. In that episode I explain them and talk about what is effective for your customer.
Then, I talked about 3 ideas for a perfect lead magnet. Lead magnets are what you use to bring people in. You give them something for free and they give you permission to market to them.
There are multiple ways of doing it and people procrastinate. So I give you three easy ways and one of those are the best one.
Then, you can start building a relationship with them through email. Now, you don’t want to be rambling on in those emails, so I covered what you need to write about in your emails to them.
Yes — those emails have to connect on the lead magnet so they need to have a similar subject. It’s not that hard to learn.
Now, eventually through the emails, they are going to turn into a purchaser and buy things and they will become a regular purchaser and a repeat purchaser until it will become a perpetual cycle.
Those kinds of people will become your referrals, but even before that, I shared this month about your one major referral step you need to take.
If you don’t do this one thing, you will never get a referral — ever.
That’s it. That is what we have covered this month.
Drive Time Podcast
Today is Thursday, and that means it is time for a drive time podcast. Today, I want to recommend The Mentee Podcast by Geoff Woods.
This one is about mentoring and it is great. He tells how he got to where he is today by using mentors and he interviews them and shares that with you on his podcast.
Tomorrow’s interview is with Steve Shoulder and he runs a business on Amazon and I cannot wait for you to hear him. He is excellent.
I will be back on Monday with another tip and some great ideas to grow your business.
