What is all this about trust? Well let me tell you -- it is very needed. In this technology age, with ratings and reviews, etc -- they are so easy to get, but are they trustworthy? … [Read more...] about How to Build Trust #276

Today I want you to think about becoming an industry expert. Now of course, I am doing this in six steps. There are more steps out there, but today I am just talking about six. … [Read more...] about 6 Steps to Becoming an Industry Expert #275

Metrics are things that need to be tracked. Yes, if you don’t like numbers sorry, you’re going to have to get to like numbers. … [Read more...] about More Metrics You Should Be Tracking #274

People have asked me recently, “Yeah, Jon, it’s all well and good to talk about online marketing, but do you not do offline, do you not do normal marketing?” … [Read more...] about Some Easy Off Line Marketing Wins #273

Facebook is your friend but only if you use it right. Now personally, I think the reason that Facebook comes up so often is because we are all addicted to Facebook, it’s simple, it’s like watching TV. … [Read more...] about The Darkest Side of Facebook Ads #272

Your customers are quite important, did you realize that? They can help you in lots of ways. Not only do they make you money, but those customers are rather important and strangely, their opinion of you is also rather important. … [Read more...] about What Can Your Customers Tell You About You? #271

It’s a bit dramatic saying that if you don’t get with the program you’re going to go out of business, but, sorry, you are. You’re history, you’re toast, you can call it whatever you want, but if you won't change, you're not standing still, you're going backwards. [player] Have you heard of inflation? Inflation applies to everything, while you're standing still doing the … [Read more...] about Change Today or Start Planning Your Business Funeral #270

So, let's talk about the question -- can blogging work for anybody, any business, anyone? Let me just say, you're asking the wrong question. … [Read more...] about Can Blogging Work for Everyone? #269