Today, we are talking about free stuff. Very simply sometimes you are going to have to give away stuff for free. … [Read more...] about When to Give Stuff Away for Free #228

Today, we are talking about email subject lines. Now, it may sound boring, and you may thinking, "What do I have to know?". People need to open your emails. … [Read more...] about You Need Better Email Subject Lines #227

Now most small business owners are obsessed with price. We are not really obsessed but it's like we think we can't touch that price, or that's a fixed price. … [Read more...] about How Much Does Price Influence the Sale? #226

In my perpetual sales cycle, step two, the second P, is potential. This is where we figure out who are our perfect customers, there may not be one exact type, there may be two, there may be three. … [Read more...] about How Well Do You Know Your Customer? #225

Today we are talking about first impressions and these are always, always going to count. You only get one chance. I've said it before -- how can you make sure your first impression is a good one? … [Read more...] about First Impressions Always Count #224

Now when you go to college and you learn marketing or you learn anything along that side, they have to teach traditional marketing and traditional marketing has passed, it's done. You won't learn about customer acquisition … [Read more...] about You Will Not Learn Digital Marketing and Customer Acquisition in College #223

Imagine being able to get on with your normal work while customers and leads just happen. It can be done. I do it. Ask me how and I will tell you. … [Read more...] about Make It Easy For Your Customer #222

Today it is all about outsourcing. This is like having staff but you only have to do it per job. It's like you have a project and you outsource it to somebody who does the project and when it is done to your satisfaction, the job is done. … [Read more...] about What Is Holding You Back From Outsourcing? #221