I am very likely dating myself here but…remember Peter Brady of the TV show The Brady Bunch? There was at least one episode where he was following his family around, badgering them for a good story, playing ace reporter “Scoop.” … [Read more...] about How to Get Great PR
The internet has really confused things. Even marketers. Especially marketers! Back in the day of BAMB (brick-and-mortar business) the only way to get customers to notice you was to advertise. … [Read more...] about Pay it, Earn it, Own it! What’s the Difference Between the 3 Types of Media?
A friend of mine used to work for a ‘marital aid’ company. Without getting into particulars (sorry!) it was a product that made the procreation process much simpler. Less painful, less awkward. Easier on the joints. … [Read more...] about Extra, Extra, Read All About It – 5 Ways to Get Great PR
Ever get sick of staring at a computer screen? Ever look up from your phone and realize the sun has gone down and you barely even noticed the day going by? Wish you were out in the real world, walking around, talking in person for once to real human beings? … [Read more...] about 17 Affordable Ways to Jumpstart Your Offline Advertising -The Real World Doesn’t Have to Be Real Expensive
It was hard enough, back in “the day”, to get your customers attention via snail mail. After all, you yourself loathed sorting through a stack of advertisements and coupons in order to find your bills and personal letters. … [Read more...] about Lumpy, Bumpy, Profit-y Mailings – How to pique your prospects’ curiosity with snail mail
“I’m in advertising.” That once was a glamorous statement, hinting at a fabulous career. It evoked images of 4 martini lunches followed by all-night writing sessions and horn-rimmed artists creating while hunched over watercolor story-boards. … [Read more...] about 8 Ways to Make Your Ads Awesome: Easy Writing Tips for Effective Advertisements
Hmm, let me think. When was the first time I ever created a marketing plan? I can tell you exactly when that was. I created mine right about the same time most small … [Read more...] about A Step-by-Step Approach to Creating a Lovable Marketing Plan You Will Use