It makes me a little crazy when I watch other people write blog posts or emails. Or, rather, try to write blog posts and emails. Not because I'm all that perfect at it myself, but because there are so many upside-down, weird things that people do when they sit down to try to "knock a few hundreds words out." Stiff language, passive voice and other pet peeves aside, I'd have to … [Read more...] about 9½ Ways to Write a Sexy Headline
copywriting
What’s in a Word? (Or two…or three?) 6 Ways to Test Your Copy to Perfection
We’ve all had those moments where we wish we could turn back time and rewrite a conversation. You bump into an ex in the grocery store, turn beet red and awkwardly mumble hello. Then you get the hell out of there. … [Read more...] about What’s in a Word? (Or two…or three?) 6 Ways to Test Your Copy to Perfection
