Oh hashtag. You odd, compelling little pop culture phenomenon. You overused catchphrase. You silly thing that the kids are texting about these days. You powerful search marketing term? … [Read more...] about 6 Steps to Creating a Hashtag Campaign
social media
How to Get Started on Periscope
The live-streaming app Periscope has been taking the world by storm, quickly impacting the way early adopters are doing business. … [Read more...] about How to Get Started on Periscope
Scope the Competition — 11 Periscope For Business Tips
I’m reading a really creepy but really wonderful book right now. (A.K.A My favorite kind.) It’s called “The Circle” by Dave Eggers and it really captures the power and the transparency of our online world. … [Read more...] about Scope the Competition — 11 Periscope For Business Tips
In Your Face -5 Common Facebook Mistakes and How Not to Make Them
Begrudgingly. I love that word. It brings to mind grumpy old Muppet men, frowning down from the balcony. It makes me think of annoyed, frowny people digging their heels in and being dragged towards something that’s good for them. It also makes me think of old-school marketers rolling their eyes at Facebook. They do everything they can to avoid taking Facebook even the least bit … [Read more...] about In Your Face -5 Common Facebook Mistakes and How Not to Make Them
How to Use Instagram to Create Business Sales
If you think of Instagram as just a photo sharing site, filled with pictures of people’s kids and cats and what they had for breakfast, it’s time to take a closer look at how the sleeper site (with more members than Twitter) is being used by businesses. … [Read more...] about How to Use Instagram to Create Business Sales
Biz Pins – 10 Tips for A Smart Business Pinterest Strategy
For years, business owners have tried to figure out the best way to describe Pinterest. Is it Facebook, but only photos? Is it like a more-curated version Google images? … [Read more...] about Biz Pins – 10 Tips for A Smart Business Pinterest Strategy
8 Rules to Follow When it Comes to Social Media
Some rules were made to be broken, it’s true. Most entrepreneurs are independent-minded and use their sometimes unconventional ways of looking at things to their advantage. … [Read more...] about 8 Rules to Follow When it Comes to Social Media
The PacMan Cometh- How to Keep Social Media from ‘Eating’ All Your Time
As a small business owner, we know the perils of working for ourselves. There is no punching the clock at 5’o clock sharp. There is no true “time off.” … [Read more...] about The PacMan Cometh- How to Keep Social Media from ‘Eating’ All Your Time
