Allow me to quote a little Shakespeare. He famously said “…words be made of breath. And breath of life.”
He understood. He got it.
And not just because he made his living off words. Words are really that invaluable, to every aspect of life. Relationships, education, even business.
Even in this hyper-graphical digital age of marketing, good words are every bit important as great imagery. They are often the only way that customers know you at all. Your business’s tone and voice can only really be communicated through words.
Even the most compelling, beautiful marketing video out there usually has a talented scriptwriter behind it. Writing is the absolute lifeblood of building trust and authority. This is why great writing can lead to more orders, more targeted clients and more profits.
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